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The customer's quick flit in FIs and retail banks

Posted by Felipe Gil on Jul 30, 2019 9:08:00 AM

Some people still enjoy waking up early on a Saturday morning, wear comfy clothes and go shopping. Walking from one store to another, wandering around, trying on clothes, considering the options, talking to a sales person.

And at some point, with tired legs, to take a well-deserved break for lunch, hopefully holding bags with new purchases and satisfaction. But this scenario has become increasingly unusual. There's no doubt technology is deeply affecting the way we buy.

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Topics: Digital Banking, retail banking

What banks can learn from digital giants

Posted by Felipe Gil on Mar 6, 2019 9:02:00 AM

For most people, Google, Amazon, Microsoft, and Apple, as well as an increasing numbers of others, have become the gold standard in digital experiences. So, inevitably, when dealing with their banks, many customers expectations are high, fine-tuned by their experiences in other online activities.

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Topics: Marketing Automation, digital marketing in FIs, Digital Banking, retail banking

 

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