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Because every customer is unique

Digital transformation of marketing in retail banks

Posted by Felipe Gil on Mar 6, 2019 9:02:00 AM

For most people, Google, Amazon, Microsoft, and Apple, as well as an increasing numbers of others, have become the gold standard in digital experiences. So, inevitably, when dealing with their banks, many customers expectations are high, fine-tuned by their experiences in other online activities.

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Topics: Marketing Automation, digital marketing in FIs, Digital Banking, retail banking

 

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