The Five Steps of the Roadmap to Personalization Infographic (part 3)

Posted by Clara Hori on Jan 23, 2020 9:00:00 AM

 

We recently published Ron Shevlin's latest report, The Roadmap to Personalization in Banking.  Ron is the Director of Research at Cornerstone Advisors and is ranked among the top FinTech influencers globally. Inspired by his report, we created a series of four infographics on the topics we liked most.

Here's the third infographic The Five Steps of the Roadmap to Personalization.

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Topics: Prisma Campaigns, Digital Banking, Personalization in FIs marketing

A New Definition for Personalization Infographic (part 2)

Posted by Clara Hori on Jan 16, 2020 11:28:54 AM

We recently published Ron Shevlin's latest report, The Roadmap to Personalization in Banking.  Ron is the Director of Research at Cornerstone Advisors and is ranked among the top FinTech influencers globally. Inspired by his report, we created a series of four infographics on the topics we liked most.

Here's the second infographic, A New Definition for Personalization.

Read more >

Topics: Prisma Campaigns, Digital Banking, Personalization in FIs marketing

The Three Personalization Dilemmas Infographic (part 1)

Posted by Clara Hori on Jan 7, 2020 5:45:18 PM

We recently published Ron Shevlin's latest report, The Roadmap to Personalization in Banking.  Ron is the Director of Research at Cornerstone Advisors and is ranked among the top FinTech influencers globally. Inspired by this report, we created a series of four infographics on the topics we liked most.

Here's the first infographic, The Three Personalization Dilemmas.  We hope you like it!

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Topics: Prisma Campaigns, Digital Banking, Personalization in FIs marketing

Challenges and opportunities for Credit Unions - a year of learning

Posted by Felipe Gil on Dec 26, 2019 9:08:00 AM

As the year draws to a close, we gathered the team here to reflect on what we are seeing out there in terms of challenges and opportunities for Credit Unions.

2019 brought lots of activity - various conferences, numerous meetings and calls, and many opportunities to work together with amazing clients and partners. We read hundreds, thousands of blogs, reports, tweets. What have we learned? Which facts and data we are choosing, and how are we interpreting them?

For this end-of-year post, rather than something new, I wanted something useful: a clear picture for ourselves and our credit union clients, confirming our north. We are seeing something actionable and compelling, and as CEO of Prisma I  want to share it with you.

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Topics: Prisma Campaigns, Credit Unions, Digital Banking

How popular culture sees banks and what can we learn about it

Posted by Clara Hori on Dec 19, 2019 9:00:00 AM

I recently came across this gem, a scene from the Netflix series "Atypical" in which Sam, a teenager in the autism spectrum, decides to open his first bank account and tells his friend Zahid about it.

Both boys belong to generation Z, and their dialogue perfectly exemplifies the dilemma and challenges financial institutions are dealing with today, the tension between a supposedly obsolete system and a promising new one.

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Topics: Banking, Prisma Campaigns

Embracing the Digital Imperative

Posted by Ianai Urwicz on Dec 10, 2019 9:21:38 AM

As demanding as getting your credit union up to speed with the digital tools may seem, a great future awaits for those who embrace it. We get it, innovating and staying current can feel like a burden. But we also wholeheartedly believe that, in this case, "What does not kill you makes you stronger," and want to share why. Let's start by taking a closer look at the credit union landscape.

The number of credit unions (CUs) in the US has actually declined since 2008. Some of the smaller ones have closed, and some of the larger ones have merged and consolidated to create conditions for greater efficiency and competitive edge. This can make one feel threatened or uneasy, to say the least. But what happened to the ones who didn't close?

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Topics: Prisma Campaigns, Digital Banking

Personalized artwork? Taking personalization further

Posted by Felipe Gil on Dec 3, 2019 9:05:00 AM

When implementing personalization, a necessary first step is setting up a recommendation system to show the best information to each client at the best time, across all digital channels. The number of clicks is a good indicator of how well you are doing. It will also tell you if there are aspects of what you are displaying that could be further personalized.

An article published by The Netflix Tech Blog suggests that a good approach would be to consider the artwork or imagery used to display different possibilities. To Netflix, this translates into showing different users different thumbnails for the same movie or series. The trick is to shuffle different options to automatically test what works for each user, and based on that, decide what to show in the future to increase click probability.

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Topics: Prisma Campaigns, Personalization in FIs marketing

Marketers and cryptocurrencies, we all need to go mainstream

Posted by Felipe Gil on Nov 14, 2019 9:02:00 AM

When was the first time you've head about crypto-currencies? They are less than ten years old, an inevitable product of increasing digitalization.

The original Bitcoin has been joined by numerous others, copies, bitcoin cash, initial coin offerings, (ICOs), digital cash from  high end respectable sources like Wells Fargo, decentralized e-currencies, even a sharia-compliant crypto-currency. And now Facebook, with a not quite consolidated consortium of thirty-odd unregulated FI services partners, is poised by 2020 to take Libra and its concomitant services to the millions for whom social media is the lynch-pin of their existence.

The future of each of these and the endless others spawning almost weekly must inevitably depend on their stability, security, transparency and user confidence generated by the qualities of the aforementioned.

What else is expected to happen with digital payment systems in the near future?

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Topics: Prisma Campaigns, Credit Unions

MAXX 2019, 15th to 17th October, Spokane, Washington

Posted by Felipe Gil on Oct 10, 2019 9:00:00 AM

Next October 15th to 17th  we'll be present on the Credit Union Association annual convention MAXX 2019, along with our partner Tyfone.

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Topics: Prisma Campaigns, Credit Unions, Digital Banking

The power of surprise: making your clients find you when they least expect it

Posted by Felipe Gil on Oct 3, 2019 9:00:00 AM

Positioning in search engines is important. Search Engine Optimization often relies on keywords, and other proven methods that make your bank come out on search results every time someone looks for “retail bank”. But this often overlooks what people are really looking for on the internet.

Is the young person who is becoming financially independent really looking for the words “retail bank”? Or is their query instead something along the lines of “how do I open a bank account”?

If a potential customer is looking for a friendly bank, with an easy-to-use app, is yours there to be found? Or is mobile banking hoarding the best positions in SEO?

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Topics: Prisma Campaigns, financial institutions, Digital Banking

 

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