Next October 15th to 17th we'll be present on the Credit Union Association annual convention MAXX 2019, along with our partner Tyfone.
Positioning in search engines is important. Search Engine Optimization often relies on keywords, and other proven methods that make your bank come out on search results every time someone looks for “retail bank”. But this often overlooks what people are really looking for on the internet.
Is the young person who is becoming financially independent really looking for the words “retail bank”? Or is their query instead something along the lines of “how do I open a bank account”?
If a potential customer is looking for a friendly bank, with an easy-to-use app, is yours there to be found? Or is mobile banking hoarding the best positions in SEO?
In a hectic month filled with conferences, we won´t miss the annual ABA Bank Marketing Conference to be held in Austin, TX, on the 22nd. to 24th. September 2019, at the J.W.Marriott.
And here is why...
The conference is the premier meeting place, sine-qua-non, for an industry that employs more than 2 million people across institutions that range from the largest corporations to the small local institutions, which holds nearly $17 trillion in assets, safeguards $13 trillion in deposits and oversees nearly $10 trillion in loans.
Guadalupe Muro is a poet and novelist from Bariloche residing in Barcelona. Her poetry book in Spanish, ¿Con Quien Dormías?, was released from Huesos de Jibia, 2007, and her novel in English, Air Carnation, from BookThug, 2014. She attended to residencies in Banff Centre four times and was the recipient of the Raul Urtasun – Frances Harley Scholarship for Young Emerging Artists from Argentina. She often engages in collaborative and mixmedia projects, the soundtrack to the book Air Carnation is an example that can be heard at http://songsforrunawaygirls.com/ it toured Canada through the generosity of Argentine Cultural Affairs Bureau.
Running a business can be a means for fulfilling people's desires. It is much more than just selling products. This is why as marketers we ought to start thinking as poets.
It was only a year ago that I started creating content for inbound marketing. This is a completely new world for me. I'm a creative writer and a poet and I would have never imagined that this would become my job one day. Slowly but steadily my boss introduced me to the main concepts of marketing. And ever since she first taught me about personalization in marketing, each time the same words from the poet Ezra Pound resonate in my mind...
At Prisma Campaigns we often wonder about what makes some companies so successful and we strongly recommend any company willing to grow to do the same. Despite being so simple, this humble question can be very powerful.
Where does the success behind great marketing for financial institutions come from?
What is the role that technology in banking has in all of this?
We're very happy to visit San José, California on the 4th. and 5th. September to showcase Prisma Campaigns solutions at the Credit Union Data and Transformation meet-up.
The meet-up attracts the most progressive and influential credit unions from across the USA, bringing together executives, data and marketing leaders to discuss and exchange ideas and information about the latest developments in the field of data analytics as these affect their technical and strategic operations.
It is not so much a conference in the traditional sense as a platform where credit unions can discuss topical issues and exchange ideas, technology, experience and insights.
During the conference, we'll be discussing the following themes.
On the 7th. to the 9th. October, we will be attending the 19th. Finance Technology and Innovation Conference to be held in Hollywood, Florida at the Diplomat Beach Resort. The event is being organized by FELABAN, the Latin American Federation of Banks, and FIBA, the Florida International Banking Association.
However, the focus is not just on Latin America since the guests and the speakers come from a total of 35 countries.
Digitization innovations in banking that once were big advantages, are now simply run-of-the-mill for just about everybody.
How to get back on the horse and really kick it.
It was only a short time ago that we used to visit bank branches, use checkbooks, draw cash, chat with the manager and review our spending on printed sheets.
Then came the ATM, then the personal computer, then online banking and now most of the population segments are operating this, principally through their smart-phones. 70% of the population of the USA has smartphones and that number is rising.
Competition for small and medium size financial institutions is coming from all angles, from the tiny fintechs which originally looked like impertinent intruders and from the largest and wealthiest banks which can afford all the latest technology inventions, gongs, and whistles, without thinking twice.
How to catch up and keep competing?