We have to remember that we are living in the time of the short attention span. Things are not likely to change, since news broadcasters, educationalists, propagandists, etc... are all adapting to appeal to this short attention span generation.
This is a new way of learning and absorbing information. It is therefore essential for any goods or service provider to get on board with this digital mindset. Consumers expect seamless, perfect, and instantaneous, digital experiences. According to the BackBase White Paper, today customers compare experiences, not services, not charges, but how they feel about the experience of dealing with their bank.