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Humanized digital banking in the AI era

Posted by Guadalupe Muro on Oct 24, 2019 9:12:00 AM

How do you remember banks? 

When I think about banks the very first image that comes to mind —surprisingly even for me— is one from my childhood, clear as the surface of a lake early in a summer morning: the face of the lady at the front desk illuminated by the light coming from a big window behind her.

The cold marble pillars, the old wood furniture, the sound of steps and stamps echoing in that huge building were one could not run or talk too loud.

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Topics: digital marketing in FIs, Digital Banking, Personalization in FIs marketing

Personalization in FIs marketing: digitize for value and not for cost

Posted by Felipe Gil on Aug 14, 2019 9:12:00 AM

Digitization innovations in banking that once were big advantages, are now simply run-of-the-mill for just about everybody.

How to get back on the horse and really kick it.

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Topics: Banking, Prisma Campaigns, digital marketing in FIs, Personalization in FIs marketing

Personalization in FIs marketing: "Our task is not to go far, it is to go close."

Posted by Felipe Gil on May 14, 2019 9:11:00 AM

Marketing is constantly talking about creating stories and personalized content. This is not new, at least for those of us who make a living telling stories or work in helping others to tell theirs: we all constantly ask ourselves how to achieve it.

Here are some writer insights on how to emotionally appeal to our readers:

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Topics: Personalization in FIs marketing

 

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