MarketMatch uses Prisma and CU Rise to deliver data-driven marketing

Posted by Clara Hori on Sep 16, 2020 1:11:48 PM

 

(BOSTON, MA — September 16th, 2020) — Today, MarketMatch announced that they have used two unique and powerful solutions, Prisma Campaigns and CU Rise Analytics, as platforms to deliver their latest product.

MarketAcuity is an end-to-end solution for lead generation and share of wallet growth that combines data analysis, visual creative and channel management in one package for banks and credit unions. The solution is now available to new and existing clients of MarketMatch across the United States.

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Topics: Ominchannel Marketing, Marketing Automation, Ominchannel cross-selling, Prisma Campaigns, Digital marketing Campaign, Credit Unions, digital marketing in FIs, Digital Banking, Personalization in FIs marketing, Agile Marketing, COVID-19, AI

Five great virtual events for credit unions - Summer 2020

Posted by Clara Hori on Aug 7, 2020 3:05:00 PM

Remember February, when we all went to CUNA GAC in Washington and thought, "Wow, what a great line-up of conferences we have for 2020"?

Remember March, when we thought maybe they would just be postponed to later in the year?

Part of what keeps us sane these days is finding things to get excited about. Like putting energy into re-thinking virtual events, so that, one day, they can have a magic of their own.

Here are our five picks for the rest of the summer:

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Topics: Ominchannel Marketing, Marketing Automation, Ominchannel cross-selling, Prisma Campaigns, Digital marketing Campaign, Credit Unions, IA, digital marketing in FIs, Digital Banking, Personalization in FIs marketing, Agile Marketing, COVID-19, account opening, unbanked, banco agrario

Banco Agrario opens 230K accounts in the first 4 weeks of the pandemic

Posted by Clara Hori on Jul 31, 2020 5:57:20 PM

Banco Agrario de Colombia opens 230,000 new accounts with Prisma Campaigns

 

Banco Agrario of Colombia and Prisma Campaigns catalyze financial inclusion for 230,000 farmers amid coronavirus pandemic.

Implementation of online account opening instrumental in financial inclusion for the unbanked as emergency relief is distributed.

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Topics: Ominchannel Marketing, Marketing Automation, Ominchannel cross-selling, Prisma Campaigns, Digital marketing Campaign, Credit Unions, IA, digital marketing in FIs, Digital Banking, Personalization in FIs marketing, Agile Marketing, COVID-19, account opening, unbanked, banco agrario

How to seize growth opportunities, 6 trends for banks and CUs. Part 1

Posted by Gaston Vizziano on Jun 24, 2020 8:17:07 AM

Though the pandemic is not over yet, at three months in it feels appropriate to pause and summarize learnings and opportunities of the crisis thus far.

In this post, we’ll explore the trends we can’t afford to ignore, and chart a course in this new direction.

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Topics: Ominchannel Marketing, Marketing Automation, Ominchannel cross-selling, Prisma Campaigns, Digital marketing Campaign, Credit Unions, IA, digital marketing in FIs, Digital Banking, Personalization in FIs marketing, Agile Marketing, COVID-19

Personalization and the "New Normal" webinar for financial institutions

Posted by Clara Hori on May 18, 2020 11:38:22 AM

Unprecedented. Fast-changing. Challenging. Unpredictable. This is the "new normal".

And it's hard to be really ready. 


Over the past 12 weeks, customer impact has been very personal and has varied widely. Creating personalized communications demonstrates care and creates stronger connections with customers. Blanket emails, one-size offers, and mass campaigns face sizable challenges of being irrelevant or worse, creating a disconnect with a customer.

Personalization, a long overdue promise, matters now more than ever.

Learn new strategies and methods to enable scalable, personalized communications and leverage technology, social channels, and advanced learning to seamlessly and skillfully change the conversations with customers to one-on-one conversations and relevant, timely messaging.

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Topics: Ominchannel Marketing, Marketing Automation, Ominchannel cross-selling, Prisma Campaigns, Digital marketing Campaign, Credit Unions, IA, digital marketing in FIs, Digital Banking, Personalization in FIs marketing, Agile Marketing

Eltropy and Prisma Campaigns Announce Partnership Agreement

Posted by Gaston Vizziano on May 7, 2020 12:11:55 PM

 

“Prisma Campaigns shares a similar passion to provide the best service and product to its customers and also provides us the ability to offer a more targeted marketing automation solution for Credit Unions in this pandemic-era where Text Messaging is especially important.

Ashish Garg
CEO and co-founder of Eltropy
“The Best* text messaging-based platform for Credit Unions”

 

This integration helps Credit Unions stay agile in the coronavirus era when rapid, contextual, multi-channel communication is essential.

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Topics: Ominchannel Marketing, Marketing Automation, Ominchannel cross-selling, Prisma Campaigns, Digital marketing Campaign, Credit Unions, IA, digital marketing in FIs, Digital Banking, Personalization in FIs marketing, Agile Marketing, Text Messaging, Partnerships, Press Releases

How to be agile in today’s context. Webinar for Credit Union marketers

Posted by Clara Hori on Apr 22, 2020 10:52:27 AM

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Topics: Ominchannel Marketing, Marketing Automation, Ominchannel cross-selling, Prisma Campaigns, Digital marketing Campaign, Credit Unions, IA, digital marketing in FIs, Digital Banking, Personalization in FIs marketing, Agile Marketing

Digital Marketing in the age of COVID-19

Posted by Clara Hori on Apr 21, 2020 7:05:04 AM

In today’s COVID-19 context, it’s clear that FIs must reach consumers digitally and that fast response is the real competitive advantage.

We developed this Digital Marketing guide pre-COVID, but believe that it’s relevant now, more than ever. We’re having to find ways to function—dropping projects that don’t make sense, starting new ones to address current needs, and solving critical problems (like how to have meaningful conversations with customers across channels that deepen relationships and aren’t purely transactional).

With the end of the pandemic not yet in sight, some experts say this could be our new normal...

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Topics: Ominchannel Marketing, Marketing Automation, Ominchannel cross-selling, Prisma Campaigns, Digital marketing Campaign, Credit Unions, IA, digital marketing in FIs, Digital Banking, Personalization in FIs marketing, Agile Marketing, COVID-19

Digital member experience: New Jumio integration for digital IDs verifications

Posted by Gaston Vizziano on Apr 16, 2020 5:21:53 PM

 

We’re excited to announce our new partnership with Jumio, a global leader in AI-powered identity verification.

Asking bank customers and credit union members to visit their branch for things like account opening, account changes, and product-based requests was already a problem before COVID-19. It created friction in the customer experience, especially for younger generations, as well as bottlenecks.

In today's context (and beyond), enabling fully digital experiences is a must, whether you are selling a new product (checking account, loan or credit card) or providing a service (amending a loan, making changes to personal information, getting W8 and W9 forms). Secure and user-friendly digital ID verification is a critical part of this challenge and we want to make it easier and affordable.

Prisma's out-of-the-box solution can provide banks and credit unions seamless access to features such as secure ID verification, proof of life via facial recognition, and pre-population of fields pulled from IDs to speed up administrative processes.

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Topics: Ominchannel Marketing, Marketing Automation, Ominchannel cross-selling, Prisma Campaigns, Digital marketing Campaign, Credit Unions, IA, digital marketing in FIs, Digital Banking, Personalization in FIs marketing, Agile Marketing

Who Needs Help Choosing a Marketing Platform for FIs?

Posted by Gaston Vizziano on Mar 5, 2020 11:15:00 AM

Just like the right tools make a difficult job easier, the wrong tools make a simple job impossible.

But that's easier said than done when it comes to choosing tools for marketing, something that most banks and credit unions have to do in order to continue improving the customer experience in today’s technological landscape.

Financial institutions require a marketing automation platform that  understands their industry-specific needs.

This guide will help you understand which features and capabilities FIs should look for when making their marketing platform choice to ensure it is agile, adaptable, and secure.

Download the guide

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Topics: Ominchannel Marketing, Marketing Automation, Prisma Campaigns, Digital marketing Campaign, Credit Unions, digital marketing in FIs, Personalization in FIs marketing, Agile Marketing

 

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