prisma_campaigns_blog_banner

Omnichannel cross-selling made easy

Because every customer is unique

6 trends in digital marketing that will stand out in the financial sector in 2019

Posted by Felipe Gil on Jan 29, 2019 9:04:00 AM

 

Technology continues to change the way consumers interact with the financial sector, which is why it is essential for banks to keep up with it. 2019 brings new challenges and with them, trends that will prevail throughout the year.

Read More

Topics: digital marketing in FIs, Ominchannel Marketing

What to expect from artificial intelligence in financial marketing

Posted by Ianai Urwicz on Jan 3, 2019 7:32:00 AM

Artificial intelligence is bound to be one of the main disruptive technologies in the financial sector.  

Does this mean job losses? Quite the opposite – training the workforce to work along with machines will be key for growing the industry.

Read More

Topics: Marketing Automation, IA, Ominchannel Marketing

Differences of a marketing automation platform for finance

Posted by Ianai Urwicz on Dec 20, 2018 7:43:00 AM

A platform designed for the financial market has many advantages: precise segmentation, an automated flow that complies with the strict regulations banks are subjected to, just to name a few but the list continues.

Read More

Topics: Prisma Campaigns, Digital marketing Campaign, Finance, Ominchannel Marketing

A strategy to adopt marketing automation in financial institutions (Part 3/4)

Posted by Ianai Urwicz on Dec 4, 2018 6:58:00 AM

Once the decision of looking for a marketing automation solution for your financial service is taken, many options arise. But before jumping into the wondrous world of automation platforms for financial marketing, in order to know what to look for, what to avoid, what priorities to set, you might first want to:

Read More

Topics: Digital marketing Campaign, Prisma Campaigns, Ominchannel Marketing

From handcraft to automated marketing in financial market (Part 2/4)

Posted by Felipe Gil on Nov 28, 2018 7:02:00 AM

It is a widespread opinion that the current state of financial services marketing is overwhelming, there is no longer a definitive model for effective marketing and today financial marketers can choose from multiple software and services providers.

Also, the environment in which they operate is constantly changing with new channels and emerging technologies.

But in this overwhelming situation, can you imagine if your company could streamline, automate, and measure marketing tasks and workflows?

Read More

Topics: Marketing Automation, Ominchannel Marketing, Financial

How to build a personalized omnichannel campaign in banking?

Posted by Ianai Urwicz on Oct 30, 2018 8:47:00 AM

Personalization and omnichannel marketing within financial institutions is not so much a matter of what to do but how to do it.

So, beyond theory, an example of a real case can always come in handy.

Managing several types of marketing campaigns at the same time and with highly effective results, it’s always a challenge. Also that personalization and omnichannel marketing within financial institutions is not so much a matter of what to do but how to do it.

Read More

Topics: Prisma Campaigns, Financial, Ominchannel Marketing, Marketing Automation

Why Digital Marketing for Banks is a win-win situation

Posted by Felipe Gil on Oct 24, 2018 8:38:00 AM

Digital marketing platforms analyze customer movements, established needs, preferences, interests and usage and compare them with available data from other sources.

The resulting information allows the bank to study the behaviour of its customers, but, more importantly, to understand that behaviour, in order to empathize with it and, by extension, to establish services adapted to their clients’ personalized needs.

Everybody knows Aesop's Fable “The Boy Who Cried Wolf”. It’s the story of a shepherd boy who repeatedly tricks nearby villagers into thinking wolves are attacking his flock... 

Read More

Topics: Ominchannel cross-selling, Ominchannel Marketing, Prisma Campaigns, Banking

Create an effective multichannel customer onboarding marketing

Posted by Felipe Gil on Oct 15, 2018 8:23:00 AM

Today’s financial marketing strategies benefit by combining the same message across multiple channels, both traditional and digital, to connect with all its different audiences.

Not all digital channels have the same effectiveness for every customer, and having more channels can only work to our advantage. Still, why is not everyone taking advantage of the multichannel onboarding?

Do you remember when everyone used to have a landline? Answering the phone without knowing who was calling? Or when Saturday morning was for touring around the mall looking for a new dress?

Read More

Topics: Ominchannel cross-selling, Prisma Campaigns, Ominchannel Marketing, Digital marketing Campaign

Adaptation is key: how digital marketing impacts the financial industry in 2018

Posted by Felipe Gil on Oct 2, 2018 8:33:00 AM

By overlooking the power of digital tools marketing strategies can fall behind their objectives. To digitize means to rethink the whole marketing strategy, but the benefits are worth the effort.

Nobody can deny that in the world we live, technology is growing at a fast pace. This, of course, brings changes to our daily life and very often we find ourselves in the need to adapt and relearn how to do things differently than we used to. The financial industry is no exception.

Read More

Topics: Prisma Campaigns, Ominchannel cross-selling, Ominchannel Marketing, Marketing Automation

Changing the doorbell for the ringtone: banking clients, digital media and the road ahead for banks

Posted by Felipe Gil on Sep 20, 2018 9:15:02 AM

Digital tools have pervaded in daily life but banks have not kept up with their pace. Marketing automation platforms provides low cost and hassle-free strategies for gaining customers. 

In recent years, the relationship between clients and their banks has rapidly evolved on a global scale. This was largely driven by mobile devices: nowadays 60% of bank clients use their smartphones as the main channel of interaction with their bank.

Read More

Topics: Ominchannel Marketing, Marketing Automation, Banking, Financial

 

Like what you read? Share it with your colleagues:

We share weekly updates about the industry, the use of our platform and more! Don't miss out on any of the future updates, suscribe now!

Subscribe here!


Recent posts



Follow us and stay updated: