More than Marketing,
useful Marketing content

Why digital marketing for banks is a win-win situation

Posted by Felipe Gil on Oct 24, 2018 8:38:00 AM

Digital marketing platforms analyze customer movements, established needs, preferences, interests and usage and compare them with available data from other sources.

The resulting information allows the bank to study the behaviour of its customers, but, more importantly, to understand that behaviour, in order to empathize with it and, by extension, to establish services adapted to their clients’ personalized needs.

Everybody knows Aesop's Fable “The Boy Who Cried Wolf”. It’s the story of a shepherd boy who repeatedly tricks nearby villagers into thinking wolves are attacking his flock... 

Read more >

Topics: Ominchannel Marketing, Banking, Ominchannel cross-selling, Prisma Campaigns

How to create an effective multichannel customer onboarding campaign

Posted by Felipe Gil on Oct 15, 2018 8:23:00 AM

Today’s financial marketing strategies benefit by combining the same message across multiple channels, both traditional and digital, to connect with all its different audiences.

Not all digital channels have the same effectiveness for every customer, and having more channels can only work to our advantage. Still, why is not everyone taking advantage of the multichannel onboarding?

Do you remember when everyone used to have a landline? Answering the phone without knowing who was calling? Or when Saturday morning was for touring around the mall looking for a new dress?

Read more >

Topics: Ominchannel Marketing, Ominchannel cross-selling, Prisma Campaigns, Digital marketing Campaign

How digital marketing impacts the financial industry in 2018

Posted by Felipe Gil on Oct 2, 2018 8:33:00 AM

By overlooking the power of digital tools marketing strategies can fall behind their objectives. To digitize means to rethink the whole marketing strategy, but the benefits are worth the effort.

Nobody can deny that in the world we live, technology is growing at a fast pace. This, of course, brings changes to our daily life and very often we find ourselves in the need to adapt and relearn how to do things differently than we used to. The financial industry is no exception.

Read more >

Topics: Ominchannel Marketing, Marketing Automation, Ominchannel cross-selling, Prisma Campaigns

Prisma Campaigns and Tyfone Team up to Offer Omnichannel Marketing Solutions to Financial Institutions

Posted by Ianai Urwicz on Sep 25, 2018 4:11:05 PM

[PRESS RELEASE]

New partnership will provide banks and credit unions with deeper insights into their members’ wants and needs for a user-friendly digital banking experience.

Read more >

Topics: Ominchannel cross-selling

Been there, done that: Some takeaways about AI from forum 2018

Posted by Felipe Gil on Jun 13, 2018 1:29:00 PM

Forum 2018 left us with some very interesting insights to face what’s left of the year, even though the event wasn’t only about artificial intelligence, we could collect many takeaways about: machine learning, voice recognition, virtual reality, and data analytics. This comes as no surprise, since those are the industry’s hottest topics at the moment.  Today we would like to share three after thoughts about the conference:

Read more >

Topics: Financial, Banking, Ominchannel cross-selling, Prisma Campaigns

New Prisma Campaign version released: 2.7.0

Posted by Felipe Gil on May 29, 2018 9:04:00 AM

Another development cycle has been completed and our awesome engineering team has just released a new Prisma Campaign version. We continue to use all the incredible feedback that we receive from our customers working with Prisma on a daily basis, to deliver new and improved capabilities that increase effectiveness for marketing campaigns and other general communications to their clients.

Read more >

Topics: Ominchannel Marketing, Ominchannel cross-selling, Prisma Campaigns

Meet us at the financial brand forum!

Posted by Ianai Urwicz on May 4, 2018 2:19:00 PM

We’re happy to announce we’ll be sponsoring The Financial Brand Forum 2018 (May 7-9 – Las Vegas), a conference where the fintech community gathers to hear the latest industry announcements, meet investors and identify new partners. The agenda will focus in financial marketing, you can check it here.

Read more >

Topics: Ominchannel Marketing, Financial, Banking, Ominchannel cross-selling

Cross-selling with Prisma Campaigns: love is a two-way street

Posted by Felipe Gil on Mar 29, 2018 9:25:00 AM

Cross-selling is an excellent strategy, but only when it is well used. Overwhelming your audience with messages and offers may have an effect opposite to the one sought. You could end up filling the customer’s inbox or showing recurring popups with messages that the customer will only ignore.

Read more >

Topics: Ominchannel cross-selling

Top financial institution trends that will shape the world

Posted by Felipe Gil on Jan 20, 2018 9:15:00 AM

New year, new rules, 2018 has started with extra fuel, so, we are here to share some vital information, we are going to talk about the most important trends that you should take into account this year. We’ll be sharing the results of a study performed by Digital Banking Report, focused on retail banking and credit unions. 

Read more >

Topics: Financial, Marketing Automation, Ominchannel cross-selling

 

Like what you read? Share it with your colleagues: