Omnichannel cross-selling made easy

Because every customer is unique

Promoting diversity has been a key element in modern HR practise for a number of years now. A committment to diversity is seen as a sign of good corporate governance, not just in banks but across all commerce and industry.

The purpose of think-tanks, lobbying groups, campaigns and regulations to encourage diversity is not to soak up minorities but, in diverse societies, to increase creativity and productivity by drawing on the wider range of abilities and knowledge and thus to appeal to wider, more diverse, market segments.

Topics: Banking, Marketing Automation, Digital marketing Campaign, digital marketing in FIs

This week, from April 15-17, our team will be at the Financial Brand Forum at Ceasar's Palace!

This three-day event, organized by the Financial Brand, is the biggest trade event on marketing, CX and digital transformation in the banking world.

Topics: Banking, Marketing Automation, Prisma Campaigns, Digital Banking

It is hard to find a bank or credit union whose IT systems are homogeneous, i.e. belonging to a single vendor. More often we come across a wide plethora of brands, models and versions or various eras.

Therefore, interoperability is the keyword that system implementers and users (such as financial institutions) are taking a serious look at, especially when choosing a management system.

Topics: Ominchannel Marketing, Marketing Automation, Prisma Campaigns

Imagine if you had to write an email to each of your contacts, generate attractive content and also spread it. Marketing today is about tools that facilitate all these aspects to realize a strategy in a successful way.

How can a digital marketing platform help us?

Topics: Ominchannel Marketing, Marketing Automation, Digital Banking

For most people, Google, Amazon, Microsoft, and Apple, as well as an increasing numbers of others, have become the gold standard in digital experiences. So, inevitably, when dealing with their banks, many customers expectations are high, fine-tuned by their experiences in other online activities.

Topics: Marketing Automation, digital marketing in FIs, Digital Banking, retail banking

The measurement of ROI: how much it can be improved.

The results of HubSpot's research study on the State of Inbound,  indicate that the majority of marketing professionals worldwide are mainly focused on...

Topics: Marketing Automation, Prisma Campaigns, Digital marketing Campaign, financial institutions, Digital Banking

“We all need people who will give us feedback. That’s how we improve” - Bill Gates

Banking at all levels is becoming increasingly digitalized and the majority of customers seem to like it, more speed, more simplicity, less time wasted and, for some, collecting points, getting rewards and offers. 

Topics: Marketing Automation, digital marketing in FIs

Have a look at the marketing emails that come in from your bank or FI.  Are they on your wave-length?

If they are, you no doubt read them enthusiastically. Most banks and FIs have spent a great deal of money and effort setting up their automation processes, including digital marketing.  But, if they leave it at that, as if digital marketing is set like a jelly, then, in very short order, they are out of date compared with what their competitors are doing.

Topics: Marketing Automation, Digital marketing Campaign, financial institutions

The 2018 Guide to Financial Marketing report, sponsored by DeLuxe, showed that, compared with other industries, retail banking is trailing behind what the others are doing with regard to the application of advanced marketing technologies.

Topics: Marketing Automation, Prisma Campaigns

CUs may not have the breadth or market-share of the for-profit banks, but they make up for this with their specialized member knowledge. Learn how automation can enhance this personalized service giving them a further advantage over for-profit banks.

Topics: Marketing Automation, Digital marketing Campaign, Credit Unions