Implementation of online account opening instrumental in financial inclusion for the unbanked as emergency relief is distributed.

New partnership will allow credit unions to improve digital experience, increase conversions and deepen relationships by making personalization and data-driven campaigns a reality.

Though the pandemic is not over yet, at three months in it feels appropriate to pause and summarize learnings and opportunities of the crisis thus far.

In this post, we’ll explore the trends we can’t afford to ignore, and chart a course in this new direction.

Unprecedented. Fast-changing. Challenging. Unpredictable. This is the "new normal".

And it's hard to be really ready. 

Over the past 12 weeks, customer impact has been very personal and has varied widely. Creating personalized communications demonstrates care and creates stronger connections with customers. Blanket emails, one-size offers, and mass campaigns face sizable challenges of being irrelevant or worse, creating a disconnect with a customer.

Personalization, a long overdue promise, matters now more than ever.

Learn new strategies and methods to enable scalable, personalized communications and leverage technology, social channels, and advanced learning to seamlessly and skillfully change the conversations with customers to one-on-one conversations and relevant, timely messaging.

“Prisma Campaigns shares a similar passion to provide the best service and product to its customers and also provides us the ability to offer a more targeted marketing automation solution for Credit Unions in this pandemic-era where Text Messaging is especially important.

Ashish Garg
CEO and co-founder of Eltropy
“The Best* text messaging-based platform for Credit Unions”

This integration helps Credit Unions stay agile in the coronavirus era when rapid, contextual, multi-channel communication is essential.

In today’s COVID-19 context, it’s clear that FIs must reach consumers digitally and that fast response is the real competitive advantage.

We developed this Digital Marketing guide pre-COVID, but believe that it’s relevant now, more than ever. We’re having to find ways to function—dropping projects that don’t make sense, starting new ones to address current needs, and solving critical problems (like how to have meaningful conversations with customers across channels that deepen relationships and aren’t purely transactional).

With the end of the pandemic not yet in sight, some experts say this could be our new normal...

We’re excited to announce our new partnership with Jumio, a global leader in AI-powered identity verification.

Asking bank customers and credit union members to visit their branch for things like account opening, account changes, and product-based requests was already a problem before COVID-19. It created friction in the customer experience, especially for younger generations, as well as bottlenecks.

In today's context (and beyond), enabling fully digital experiences is a must, whether you are selling a new product (checking account, loan or credit card) or providing a service (amending a loan, making changes to personal information, getting W8 and W9 forms). Secure and user-friendly digital ID verification is a critical part of this challenge and we want to make it easier and affordable.

Prisma's out-of-the-box solution can provide banks and credit unions seamless access to features such as secure ID verification, proof of life via facial recognition, and pre-population of fields pulled from IDs to speed up administrative processes.