More than Marketing,
useful Marketing content

Data analytics and machine learning in marketing in FIs

Posted by Gaston Vizziano on Aug 9, 2019 9:05:00 AM

Keep calm and listen to scientists

Many of our clients are worried by the prospect of being lost into oblivion in a world where every day more and more technologies are brought to the forefront. Data analytics and machine learning are implemented to enhance data the banks have collected in order to better understand their clients.

This, in turn, allows them to “know” them better and to tailor their services.

Read more >

Topics: Banking, Marketing Automation, IA, Digital Banking

Who will run the AI in banking?

Posted by Ianai Urwicz on Jul 2, 2019 11:02:00 AM

Since the dawn of human civilization we've been developing technologies to improve or ease our productivity. If we take a quick look at history we can see that from time to time there have been crucial moments during which the appearance of a new technology had such a profound impact that it brought huge expectations, and a bit of chaos.

In times like those old methodologies can suddenly be perceived obsolete and everything has to be learned again.

Read more >

Topics: IA, financial institutions, Digital Banking

Why AI is the best way to market your FI

Posted by Felipe Gil on Mar 20, 2019 9:05:00 AM

Artificial Intelligence is transforming data management and marketing is no stranger to this trend. It is a great option to achieve the degree of personalization that financial institution clients demand. 

The concept of Artificial intelligence dates back to the mid-1950s and it was not until 2006 and 2010 that it reached the level of development necessary to begin making a reality what until then was only theory. How is it being applied in marketing?

Read more >

Topics: Prisma Campaigns, IA, financial institutions

What the growth of AI means for financial institutions

Posted by Ianai Urwicz on Jan 3, 2019 7:32:00 AM

Artificial intelligence is bound to be one of the main disruptive technologies in the financial sector.  

Does this mean job losses? Quite the opposite – training the workforce to work along with machines will be key for growing the industry.

Read more >

Topics: Ominchannel Marketing, Marketing Automation, IA

 

Like what you read? Share it with your colleagues: