Positioning in search engines is important. Search Engine Optimization often relies on keywords, and other proven methods that make your bank come out on search results every time someone looks for “retail bank”. But this often overlooks what people are really looking for on the internet.
Is the young person who is becoming financially independent really looking for the words “retail bank”? Or is their query instead something along the lines of “how do I open a bank account”?
If a potential customer is looking for a friendly bank, with an easy-to-use app, is yours there to be found? Or is mobile banking hoarding the best positions in SEO?