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Because every customer is unique

From digital banking to intelligent banking

Posted by Ianai Urwicz on Jun 26, 2019 10:23:00 AM

Digital banking is here to stay. And for customers like me it has steadily became a necessity. The day I discovered I could do my errands without leaving home, at any time and wearing only my pajamas, my life crossed a point of no return.

Worldwide, digital banking has given banks the opportunity to increase sales and optimize costs everywhere. Digitalization has allowed banks to get closer to their customers and satisfy more of them in a personalized level, thus encouraging them to use digital banking more frequently, to increase the number of transactions and operations and thereby boost the bank’s income.

So far, so good. But how to keep up the momentum?

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Topics: Finance, Banking, Prisma Campaigns, Digital Banking

How to leverage mobile devices in your finance marketing strategy

Posted by Felipe Gil on Dec 26, 2018 7:34:00 AM

Does your financial institution take into consideration the time people spend on their phones? If the answer is no, then you are missing a great opportunity.

According to Google, smartphone users globally spend around three hours a day on their devices, with at least 84% of that time spent in an app.

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Topics: Finance, Digital marketing Campaign, Mobile devices

Why banks need an automation plaform designed for the financial sector

Posted by Ianai Urwicz on Dec 20, 2018 7:43:00 AM

A platform designed for the financial market has many advantages: precise segmentation, an automated flow that complies with the strict regulations banks are subjected to, just to name a few but the list continues.

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Topics: Ominchannel Marketing, Finance, Prisma Campaigns, Digital marketing Campaign

 

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