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Marketing in FIs: three pillars, or four?

Posted by Felipe Gil on Jun 24, 2019 10:13:00 AM

We have to remember that we are living in the time of the short attention span. Things are not likely to change, since news broadcasters, educationalists, propagandists, etc... are all adapting to appeal to this short attention span generation.

This is a new way of learning and absorbing information.  It is therefore essential for any goods or service provider to get on board with this digital mindset. Consumers expect seamless, perfect, and instantaneous, digital experiences. According to the BackBase White Paper, today customers compare experiences, not services, not charges, but how they feel about the experience of dealing with their bank. 

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Topics: Prisma Campaigns, Digital marketing Campaign, digital marketing in FIs, Digital Banking

Marketing in FIs: the three pillars of relationships

Posted by Felipe Gil on Jun 11, 2019 9:20:00 AM

The average banking customer is saturated with choices, available at the press of a button.  In this scenario, specially the younger generation of customers, have no qualms about exercising those options the minute they experience dissatisfaction with a service provider.

According to Brandwatch, a 50-second wait for a website to load is enough to cause 50% of customers to transfer their loyalty  and their business somewhere else.

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Topics: Prisma Campaigns, Digital marketing Campaign, digital marketing in FIs, Digital Banking

The diverse bank customer [Digital marketing today]

Posted by Felipe Gil on May 6, 2019 9:24:00 AM

Whose is diverse? 50% plus of any population is female. About 10% of any population define themelves as LGBTQ. Very few countries are racially unique.  Even Japan which, at one time, eschewed immigration and is now encouraging it. 

According to the U.S. Census, more than 50% of the American population is expected to be composed of minority groups by the year 2042. France passed that figure in 2012, the United Kingdom is approaching that figure, Canada is composed of 31% minorities, Australia ditto and so on. And lets not forget those countries, the emerging economies, which are ethically mixed from their inception, Brazil, Argentina, Colombia, South Africa, Singapore, Malaysia and so on.

Taking this reality, what is your FI doing in terms of communication?

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Topics: Banking, Marketing Automation, Digital marketing Campaign, digital marketing in FIs

CU Rise Analytics Partners with Prisma Campaigns to Help Credit Unions Effectively Leverage Data

Posted by Ianai Urwicz on May 3, 2019 8:46:49 AM

Today, data analytics specialist CU Rise Analytics has partnered with Prisma Campaigns, provider of intelligent marketing automation to provide complementary solutions for Credit Unions (CUs). Both companies have a shared vision to help CUs’ maximize their data for highly personalized customer experiences and, in turn, close the gap between marketing and sales.

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Topics: Prisma Campaigns, digital marketing in FIs

We don't accept tokens [Digital marketing today]

Posted by Felipe Gil on Apr 29, 2019 9:38:00 AM

It's too easy to get complacent, for companies to do a bit about diversity and then ease off...

The HR manager of a multinational company received a directive from head office about a company-wide initiative to tackle what was perceived in the company as a lack of diversity. And like all head office directives, it came with  plans to nominate a local responsible, to create committees, sub-committees, to hold regular teleconference meetings, make reports... ¿sounds familiar?

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Topics: Banking, Marketing Automation, Digital marketing Campaign, digital marketing in FIs

It begins at home [Digital marketing today]

Posted by Felipe Gil on Apr 17, 2019 9:21:00 AM

Promoting diversity has been a key element in modern HR practise for a number of years now. A committment to diversity is seen as a sign of good corporate governance, not just in banks but across all commerce and industry.

The purpose of think-tanks, lobbying groups, campaigns and regulations to encourage diversity is not to soak up minorities but, in diverse societies, to increase creativity and productivity by drawing on the wider range of abilities and knowledge and thus to appeal to wider, more diverse, market segments.

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Topics: Banking, Marketing Automation, Digital marketing Campaign, digital marketing in FIs

Agile in digital marketing? Get it done!

Posted by Ianai Urwicz on Apr 10, 2019 9:27:00 AM

Being on time or complying with a due date is a nightmare for everyone. In marketing, sending an e-mail is a time-sensitive affair due to special offers and holidays.

We all want to work with plenty of time ahead, but... how can we do that?

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Topics: Ominchannel Marketing, digital marketing in FIs

How digital banking is evolving to put consumers first

Posted by Ianai Urwicz on Mar 26, 2019 8:56:00 AM

We are now used to hearing that with digitalization Internet has become a huge, inimaginable shop window where we can find everything and anything. On the web we can look for any product or service and even compare them with ease before buying. But this novelty and the enthusiasm it brings is starting to dwindle.

Now that it’s become a part of everyday life, we take it for granted: we expect everything to be online. Not only we buy, we also do many things on the internet. A great example of this would be home banking, where we manage our bank account, make transactions, payments, deposits, etc. Just the kind of errand that would have taken all morning waiting in lines, can now be done online in pajamas.

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Topics: digital marketing in FIs, Digital Banking

What banks can learn from digital giants

Posted by Felipe Gil on Mar 6, 2019 9:02:00 AM

For most people, Google, Amazon, Microsoft, and Apple, as well as an increasing numbers of others, have become the gold standard in digital experiences. So, inevitably, when dealing with their banks, many customers expectations are high, fine-tuned by their experiences in other online activities.

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Topics: Marketing Automation, digital marketing in FIs, Digital Banking, retail banking

Losing it [Digital banking experience part 1]

Posted by Ianai Urwicz on Feb 5, 2019 9:05:00 AM

“We all need people who will give us feedback. That’s how we improve” - Bill Gates

Banking at all levels is becoming increasingly digitalized and the majority of customers seem to like it, more speed, more simplicity, less time wasted and, for some, collecting points, getting rewards and offers. 

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Topics: Marketing Automation, digital marketing in FIs

 

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