It is time to recover your brand trust. Keep your word

Posted by Felipe Gil on Nov 7, 2019 7:57:12 AM

When we adopt new technologies in our daily lives, they present us with changes to our behavior that slowly but steadily become almost irreversible. We now "live connected" and think of cellphones as a part of our bodies, but technology also changes us in subtle ways. 

I'm old enough to remember when making an appointment with a friend was a real commitment. We used to organize our day to be there on time, and our word used to have value, and keeping promises was a sign of good manners.

If someone didn't show up, it was because something extraordinary happened. Today when we arrange to meet someone, there is always the implicit chance that it might not happen, just a message away.

Did our word lose value?

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Topics: financial institutions, digital marketing in FIs, Digital Banking

Humanized digital banking in the AI era

Posted by Guadalupe Muro on Oct 24, 2019 9:12:00 AM

How do you remember banks? 

When I think about banks the very first image that comes to mind —surprisingly even for me— is one from my childhood, clear as the surface of a lake early in a summer morning: the face of the lady at the front desk illuminated by the light coming from a big window behind her.

The cold marble pillars, the old wood furniture, the sound of steps and stamps echoing in that huge building were one could not run or talk too loud.

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Topics: digital marketing in FIs, Digital Banking, Personalization in FIs marketing

Poetry, a fuel for your personalization marketing engine

Posted by Guadalupe Muro on Sep 3, 2019 9:12:00 AM

Guest Post

Guadalupe Muro is a poet and novelist from Bariloche residing in Barcelona. Her poetry book in Spanish, ¿Con Quien Dormías?, was released from Huesos de Jibia, 2007, and her novel in English, Air Carnation, from BookThug, 2014. She attended to residencies in Banff Centre four times and was the recipient of the Raul Urtasun – Frances Harley Scholarship for Young Emerging Artists from Argentina. She often engages in collaborative and mixmedia projects, the soundtrack to the book Air Carnation is an example that can be heard at http://songsforrunawaygirls.com/  it toured Canada through the generosity of Argentine Cultural Affairs Bureau. 

 

Running a business can be a means for fulfilling people's desires. It is much more than just selling products. This is why as marketers we ought to start thinking as poets.

It was only a year ago that I started creating content for inbound marketing. This is a completely new world for me. I'm a creative writer and a poet and I would have never imagined that this would become my job one day. Slowly but steadily my boss introduced me to the main concepts of marketing. And ever since she first taught me about personalization in marketing, each time the same words from the poet Ezra Pound resonate in my mind...

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Topics: Financial, Prisma Campaigns, digital marketing in FIs

Why banking marketers should be thinking about neuroscience and psychology impact?

Posted by Felipe Gil on Aug 29, 2019 9:12:00 AM

At Prisma Campaigns we often wonder about what makes some companies so successful and we strongly recommend any company willing to grow to do the same. Despite being so simple, this humble question can be very powerful.

Where does the success behind great marketing for financial institutions come from?

What is the role that technology in banking has in all of this?

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Topics: Prisma Campaigns, Digital marketing Campaign, digital marketing in FIs

Personalization in FIs marketing: digitize for value and not for cost

Posted by Felipe Gil on Aug 14, 2019 9:12:00 AM

Digitization innovations in banking that once were big advantages, are now simply run-of-the-mill for just about everybody.

How to get back on the horse and really kick it.

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Topics: Banking, Prisma Campaigns, digital marketing in FIs, Personalization in FIs marketing

The near-near, almost here, future of retail banking

Posted by Gaston Vizziano on Jul 24, 2019 9:56:00 AM

It was only a short time ago that we used to visit bank branches, use checkbooks, draw cash, chat with the manager and review our spending on printed sheets.

Then came the ATM, then the personal computer, then online banking and now most of the population segments are operating this, principally through their smart-phones. 70% of the population of the USA has smartphones and that number is rising.

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Topics: Prisma Campaigns, digital marketing in FIs, Digital Banking

Fintech landscape - We need it all and we need it now

Posted by Ianai Urwicz on Jul 18, 2019 10:49:00 AM

Competition for small and medium size financial institutions is coming from all angles, from the tiny fintechs which originally looked like impertinent intruders and from the largest and wealthiest banks which can afford all the latest technology inventions, gongs, and whistles, without thinking twice.

How to catch up and keep competing?

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Topics: Prisma Campaigns, digital marketing in FIs, Digital Banking

Digital transformation of FIs - It all goes out the window

Posted by Gaston Vizziano on Jul 8, 2019 10:07:00 AM

All banks and FIS agree that digitalization is a number one priority, almost an obligation. They have been forced by market pressures to create some form of strategy for moving in this direction and to invest in digital capabilities.

However, not all banks are progressing at the same speed or with the same degree of commitment.

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Topics: Prisma Campaigns, digital marketing in FIs, Digital Banking

Marketing in FIs: three pillars, or four?

Posted by Felipe Gil on Jun 24, 2019 10:13:00 AM

We are living in the time of the short attention span. Research says a gold fish is more focused than we are... Things are not likely to change, since news broadcasters, educationalists, propagandists, etc... are all adapting to appeal to this short attention span generation.

This means a new way of learning and absorbing information.  It is therefore essential for any goods or service provider to get on board with this digital mindset. Consumers expect seamless, perfect, and instantaneous, digital experiences. According to the BackBase White Paper, today's customers compare experiences, not services, not charges, but how they feel about the experience of dealing with their bank. 

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Topics: Prisma Campaigns, Digital marketing Campaign, digital marketing in FIs, Digital Banking

Marketing in FIs: the three pillars of relationships

Posted by Felipe Gil on Jun 11, 2019 9:20:00 AM

The average banking customer is saturated with choices, available at the press of a button.  In this scenario, specially the younger generation of customers, have no qualms about exercising those options the minute they experience dissatisfaction with a service provider.

According to Brandwatch, a 50-second wait for a website to load is enough to cause 50% of customers to transfer their loyalty  and their business somewhere else. Thankfully, banks and credit unions are less vulnerable given the nature of their relationship with their clients. Still, the expectations and the stakes are high.

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Topics: Prisma Campaigns, Digital marketing Campaign, digital marketing in FIs, Digital Banking

 

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