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Omnichannel cross-selling made easy

Because every customer is unique

It begins at home [Digital marketing today]

Posted by Felipe Gil on Apr 17, 2019 9:21:00 AM

Promoting diversity has been a key element in modern HR practise for a number of years now. A committment to diversity is seen as a sign of good corporate governance, not just in banks but across all commerce and industry.

The purpose of think-tanks, lobbying groups, campaigns and regulations to encourage diversity is not to soak up minorities but, in diverse societies, to increase creativity and productivity by drawing on the wider range of abilities and knowledge and thus to appeal to wider, more diverse, market segments.

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Topics: Banking, Marketing Automation, Digital marketing Campaign, digital marketing in FIs

How to increase your ROI with digital marketing

Posted by Ianai Urwicz on Feb 27, 2019 9:02:00 AM

The measurement of ROI: how much it can be improved.

The results of HubSpot's research study on the State of Inbound,  indicate that the majority of marketing professionals worldwide are mainly focused on...

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Topics: Marketing Automation, Prisma Campaigns, Digital marketing Campaign, financial institutions, Digital Banking

Why your bank's marketing plan needs innnovation

Posted by Ianai Urwicz on Jan 22, 2019 8:58:00 AM

Have a look at the marketing emails that come in from your bank or FI.  Are they on your wave-length?

If they are, you no doubt read them enthusiastically. Most banks and FIs have spent a great deal of money and effort setting up their automation processes, including digital marketing.  But, if they leave it at that, as if digital marketing is set like a jelly, then, in very short order, they are out of date compared with what their competitors are doing.

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Topics: Marketing Automation, Digital marketing Campaign, financial institutions

Is your credit union ready for marketing automation?

Posted by Felipe Gil on Jan 8, 2019 7:49:00 AM

CUs may not have the breadth or market-share of the for-profit banks, but they make up for this with their specialized member knowledge. Learn how automation can enhance this personalized service giving them a further advantage over for-profit banks.

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Topics: Marketing Automation, Digital marketing Campaign, Credit Unions

How to leverage mobile devices in your finance marketing strategy

Posted by Felipe Gil on Dec 26, 2018 7:34:00 AM

Does your financial institution take into consideration the time people spend on their phones? If the answer is no, then you are missing a great opportunity.

According to Google, smartphone users globally spend around three hours a day on their devices, with at least 84% of that time spent in an app.

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Topics: Finance, Digital marketing Campaign, Mobile devices

Why banks need an automation plaform designed for the financial sector

Posted by Ianai Urwicz on Dec 20, 2018 7:43:00 AM

A platform designed for the financial market has many advantages: precise segmentation, an automated flow that complies with the strict regulations banks are subjected to, just to name a few but the list continues.

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Topics: Ominchannel Marketing, Finance, Prisma Campaigns, Digital marketing Campaign

How digital banking impacts your customers

Posted by Felipe Gil on Dec 17, 2018 7:22:00 AM

With digitization, traditional banking services have totally changed.

Banking services are now delivered over the internet, using high level of process automation, through various devices, which results in faster, easier and more convenient access to banking services.

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Topics: Banking, Digital marketing Campaign

What fiancial instituions need to know before adopting a marketing automation platform (Part 3/4)

Posted by Ianai Urwicz on Dec 4, 2018 6:58:00 AM

Once the decision of looking for a marketing automation solution for your financial service is taken, many options arise. But before jumping into the wondrous world of automation platforms for financial marketing, in order to know what to look for, what to avoid, what priorities to set, you might first want to:

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Topics: Ominchannel Marketing, Prisma Campaigns, Digital marketing Campaign

The 5 biggest challenges of automated marketing - and how to overcome them

Posted by Ianai Urwicz on Nov 13, 2018 7:16:00 AM

To save you from unpleasant surprises we listed five typical challenges that come when implementing a digital marketing campaign for banking and the best ways to resolve them.

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Topics: Digital marketing Campaign

How to create an effective multichannel customer onboarding campaign

Posted by Felipe Gil on Oct 15, 2018 8:23:00 AM

Today’s financial marketing strategies benefit by combining the same message across multiple channels, both traditional and digital, to connect with all its different audiences.

Not all digital channels have the same effectiveness for every customer, and having more channels can only work to our advantage. Still, why is not everyone taking advantage of the multichannel onboarding?

Do you remember when everyone used to have a landline? Answering the phone without knowing who was calling? Or when Saturday morning was for touring around the mall looking for a new dress?

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Topics: Ominchannel Marketing, Ominchannel cross-selling, Prisma Campaigns, Digital marketing Campaign

 

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