Omnichannel cross-selling made easy
Because every customer is unique

From digital banking to intelligent banking

Posted by Ianai Urwicz on Jun 26, 2019 10:23:00 AM

Digital banking is here to stay. And for customers like me it has steadily became a necessity. The day I discovered I could do my errands without leaving home, at any time and wearing only my pajamas, my life crossed a point of no return.

Worldwide, digital banking has given banks the opportunity to increase sales and optimize costs everywhere. Digitalization has allowed banks to get closer to their customers and satisfy more of them in a personalized level, thus encouraging them to use digital banking more frequently, to increase the number of transactions and operations and thereby boost the bank’s income.

So far, so good. But how to keep up the momentum?

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Topics: Finance, Banking, Prisma Campaigns, Digital Banking

Marketing in FIs: three pillars, or four?

Posted by Felipe Gil on Jun 24, 2019 10:13:00 AM

We have to remember that we are living in the time of the short attention span. Things are not likely to change, since news broadcasters, educationalists, propagandists, etc... are all adapting to appeal to this short attention span generation.

This is a new way of learning and absorbing information.  It is therefore essential for any goods or service provider to get on board with this digital mindset. Consumers expect seamless, perfect, and instantaneous, digital experiences. According to the BackBase White Paper, today customers compare experiences, not services, not charges, but how they feel about the experience of dealing with their bank. 

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Topics: Prisma Campaigns, Digital marketing Campaign, digital marketing in FIs, Digital Banking

Prisma Campaigns takes home Innovation Club Award from AXFI’s 3rd Annual Killer Fintech Speed Rounds

Posted by Ianai Urwicz on Jun 20, 2019 11:03:00 AM

Last week, we attended the 6th Annual Analytics and Financial Innovation (AXFI) Conference in Minneapolis. This event addresses the growing need to make analytics and innovation (particularly in today’s digital world) a top priority for CUs, and is attended by all levels of management.

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Topics: Financial, Prisma Campaigns, Digital Banking

Marketing in FIs: the three pillars of relationships

Posted by Felipe Gil on Jun 11, 2019 9:20:00 AM

The average banking customer is saturated with choices, available at the press of a button.  In this scenario, specially the younger generation of customers, have no qualms about exercising those options the minute they experience dissatisfaction with a service provider.

According to Brandwatch, a 50-second wait for a website to load is enough to cause 50% of customers to transfer their loyalty  and their business somewhere else.

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Topics: Prisma Campaigns, Digital marketing Campaign, digital marketing in FIs, Digital Banking

Marketing in retail banks: all generations, a single campaign

Posted by Ianai Urwicz on Jun 6, 2019 10:45:00 AM

Not long ago I was having a conversation with a friend who is 63 years old and a retired teacher. She was telling me that the night before, having dinner with her husband and two more couples was taken aback when she realized that she was the only one at the table who used homebanking. I was surprised too.

These are all college educated people, 60 to 70 years old, professionals, university teachers, creatives, cultured people, some with managerial positions. They constitute the perfect example for discussing Age Agnosticism: they remain active in their professions, they want to contribute to society, take care of their health, travel as much as they can.

The new kind of mature consumers that no longer have a passive attitude towards aging.

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Topics: Banking, Marketing Automation, financial institutions, Digital Banking

The B2B Buyer Journey in Corporations and Financial Institutions (part 2)

Posted by Felipe Gil on May 28, 2019 9:27:00 AM

Most corporations and FIs are, at one and the same time, both suppliers and purchasers. As the supplier of goods or services, the corporation or FI  marketing team has to understand and anticipate the information sought by its clients´ procurement departments during the stages of problem identification, solution exploration, and requirements building.

As buyers, they expect the sellers to facilitate their investigations at every turn, to pre-empt their needs and to provide ideas, solutions and information in real time.

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Topics: Prisma Campaigns, financial institutions, Digital Banking

The B2B Buyer Journey in Corporations and Financial Institutions (part 1)

Posted by Felipe Gil on May 22, 2019 9:08:00 AM

B2B buyers research mostly online nowadays.  A recent Forrester study found that more than half B2B buyers research the supplying companies themselves as their major source of information. 

Buyers, inevitably, consult with colleagues, even competitors, refer back to previous investigations and experience. But these merely echo chambers to the plethora of information found online.

Therefore whatever information is online about a product or service has to be complete, accurate and positive.

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Topics: Prisma Campaigns, financial institutions, Digital Banking

Marketing in FIs: everyone gets a bite

Posted by Ianai Urwicz on Apr 25, 2019 9:03:00 AM

We assume that digitalization is so much a part of our lives that we forget, very easily, that G-mail is only 15 years old today, that the first Iphone with full navigating capabilities only came out in 2007.

Now well over 65% of the population shops and pays bills using their smartphones and that percentage is rising rapidly as specific demographic groups are targeted and brought into the digital age.

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Topics: Digital marketing Campaign, Digital Banking

Viva, Las Vegas!

Posted by Felipe Gil on Apr 15, 2019 12:04:45 PM

This week, from April 15-17, our team will be at the Financial Brand Forum at Ceasar's Palace!

This three-day event, organized by the Financial Brand, is the biggest trade event on marketing, CX and digital transformation in the banking world.

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Topics: Banking, Marketing Automation, Prisma Campaigns, Digital Banking

How digital banking is evolving to put consumers first

Posted by Ianai Urwicz on Mar 26, 2019 8:56:00 AM

We are now used to hearing that with digitalization Internet has become a huge, inimaginable shop window where we can find everything and anything. On the web we can look for any product or service and even compare them with ease before buying. But this novelty and the enthusiasm it brings is starting to dwindle.

Now that it’s become a part of everyday life, we take it for granted: we expect everything to be online. Not only we buy, we also do many things on the internet. A great example of this would be home banking, where we manage our bank account, make transactions, payments, deposits, etc. Just the kind of errand that would have taken all morning waiting in lines, can now be done online in pajamas.

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Topics: digital marketing in FIs, Digital Banking

 

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