Five great virtual events for credit unions - Summer 2020

Posted by Clara Hori on Aug 7, 2020 3:05:00 PM

Remember February, when we all went to CUNA GAC in Washington and thought, "Wow, what a great line-up of conferences we have for 2020"?

Remember March, when we thought maybe they would just be postponed to later in the year?

Part of what keeps us sane these days is finding things to get excited about. Like putting energy into re-thinking virtual events, so that, one day, they can have a magic of their own.

Here are our five picks for the rest of the summer:

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Topics: Ominchannel Marketing, Marketing Automation, Ominchannel cross-selling, Prisma Campaigns, Digital marketing Campaign, Credit Unions, IA, digital marketing in FIs, Digital Banking, Personalization in FIs marketing, Agile Marketing, COVID-19, account opening, unbanked, banco agrario

Banco Agrario opens 230K accounts in the first 4 weeks of the pandemic

Posted by Clara Hori on Jul 31, 2020 5:57:20 PM

Banco Agrario de Colombia opens 230,000 new accounts with Prisma Campaigns

 

Banco Agrario of Colombia and Prisma Campaigns catalyze financial inclusion for 230,000 farmers amid coronavirus pandemic.

Implementation of online account opening instrumental in financial inclusion for the unbanked as emergency relief is distributed.

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Topics: Ominchannel Marketing, Marketing Automation, Ominchannel cross-selling, Prisma Campaigns, Digital marketing Campaign, Credit Unions, IA, digital marketing in FIs, Digital Banking, Personalization in FIs marketing, Agile Marketing, COVID-19, account opening, unbanked, banco agrario

Prisma Campaigns and Trellance announce partnership for data service

Posted by Clara Hori on Jul 27, 2020 9:14:58 AM

New partnership will allow credit unions to improve digital experience, increase conversions and deepen relationships by making personalization and data-driven campaigns a reality.

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Topics: Ominchannel Marketing, Marketing Automation, Ominchannel cross-selling, Prisma Campaigns, Digital marketing Campaign, Credit Unions, digital marketing in FIs, Digital Banking, Agile Marketing, COVID-19, Partnerships, trellance, open ecosystem

How to seize growth opportunities, 6 trends for banks and CUs. Part 1

Posted by Gaston Vizziano on Jun 24, 2020 8:17:07 AM

Though the pandemic is not over yet, at three months in it feels appropriate to pause and summarize learnings and opportunities of the crisis thus far.

In this post, we’ll explore the trends we can’t afford to ignore, and chart a course in this new direction.

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Topics: Ominchannel Marketing, Marketing Automation, Ominchannel cross-selling, Prisma Campaigns, Digital marketing Campaign, Credit Unions, IA, digital marketing in FIs, Digital Banking, Personalization in FIs marketing, Agile Marketing, COVID-19

Digital Marketing in the age of COVID-19

Posted by Clara Hori on Apr 21, 2020 7:05:04 AM

In today’s COVID-19 context, it’s clear that FIs must reach consumers digitally and that fast response is the real competitive advantage.

We developed this Digital Marketing guide pre-COVID, but believe that it’s relevant now, more than ever. We’re having to find ways to function—dropping projects that don’t make sense, starting new ones to address current needs, and solving critical problems (like how to have meaningful conversations with customers across channels that deepen relationships and aren’t purely transactional).

With the end of the pandemic not yet in sight, some experts say this could be our new normal...

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Topics: Ominchannel Marketing, Marketing Automation, Ominchannel cross-selling, Prisma Campaigns, Digital marketing Campaign, Credit Unions, IA, digital marketing in FIs, Digital Banking, Personalization in FIs marketing, Agile Marketing, COVID-19

COVID-19: Celebrating the small wins and "good problems” to have

Posted by Felipe Gil on Apr 7, 2020 8:57:11 AM

The Prisma team working hard for you over the last 3 weeks.

I was once told by a mentor to "celebrate the small wins [because] you might not get the big ones." It sounded pessimistic back then. But now I can see how acknowledging whatever progress you’re making lends to endurance. I can also see how right now, it's impossible not to encounter unforeseen challenges. So, we might as well just try to focus on the positives.

As CEO of Prisma, I'd like to share three "good problems" we've had here and what we learned from them.

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Topics: Ominchannel Marketing, Marketing Automation, Ominchannel cross-selling, Prisma Campaigns, Digital marketing Campaign, digital marketing in FIs, Digital Banking, Agile Marketing, COVID-19

 

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