Digital Marketing in the age of COVID-19

Posted by Clara Hori on Apr 21, 2020 7:05:04 AM

In today’s COVID-19 context, it’s clear that FIs must reach consumers digitally and that fast response is the real competitive advantage.

We developed this Digital Marketing guide pre-COVID, but believe that it’s relevant now, more than ever. We’re having to find ways to function—dropping projects that don’t make sense, starting new ones to address current needs, and solving critical problems (like how to have meaningful conversations with customers across channels that deepen relationships and aren’t purely transactional).

With the end of the pandemic not yet in sight, some experts say this could be our new normal...

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Topics: Ominchannel Marketing, Marketing Automation, Ominchannel cross-selling, Prisma Campaigns, Digital marketing Campaign, Credit Unions, IA, digital marketing in FIs, Digital Banking, Personalization in FIs marketing, Agile Marketing, COVID-19

COVID-19: Celebrating the small wins and "good problems” to have

Posted by Felipe Gil on Apr 7, 2020 8:57:11 AM

The Prisma team working hard for you over the last 3 weeks.

I was once told by a mentor to "celebrate the small wins [because] you might not get the big ones." It sounded pessimistic back then. But now I can see how acknowledging whatever progress you’re making lends to endurance. I can also see how right now, it's impossible not to encounter unforeseen challenges. So, we might as well just try to focus on the positives.

As CEO of Prisma, I'd like to share three "good problems" we've had here and what we learned from them.

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Topics: Ominchannel Marketing, Marketing Automation, Ominchannel cross-selling, Prisma Campaigns, Digital marketing Campaign, digital marketing in FIs, Digital Banking, Agile Marketing, COVID-19

 

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