2 Truths and 2 Lies. Marketing Personalization for Banks and Credit Unions

Posted by Gaston Vizziano on Feb 6, 2020 8:15:13 AM

Thanks to eCommerce giants like Amazon, consumers expect all of their transactions and online interactions to function similarly. Indeed, using marketing personalization, financial institutions can develop targeted marketing campaigns for their members.

But even with the growing adoption of personalization, there are still some misconceptions about the theme. Let's see if you can sleuth out which of these statements are outright personalization lies!

Read more >

Topics: Ominchannel Marketing, Prisma Campaigns, Credit Unions, Digital Banking, Agile Marketing

 

Like what you read? Share it with your colleagues: