prisma_campaigns_blog_banner

Omnichannel cross-selling made easy

Because every customer is unique

What your customers expect from your bank in St. Valentine's?

Posted by Felipe Gil on Feb 11, 2019 9:24:36 AM

Are you prepared to let your bank get close and personal?

Customers want speed and efficiency from their banks but they also make it clear, in numerous studies and polls, that they want to enjoy the digital experience, to feel good about their interactions with their banking partners.

Read More

Topics: Banking, Prisma Campaigns, Digital Banking

Losing it [Digital banking experience part 1]

Posted by Ianai Urwicz on Feb 5, 2019 9:05:00 AM

“We all need people who will give us feedback. That’s how we improve” - Bill Gates

Banking at all levels is becoming increasingly digitalized and the majority of customers seem to like it, more speed, more simplicity, less time wasted and, for some, collecting points, getting rewards and offers. 

Read More

Topics: Marketing Automation, digital marketing in FIs

2019's 6 biggest digital marketing trends in the financial sector

Posted by Felipe Gil on Jan 29, 2019 9:04:00 AM

 

Technology continues to change the way consumers interact with the financial sector, which is why it is essential for banks to keep up with it. 2019 brings new challenges and with them, trends that will prevail throughout the year.

Read More

Topics: Ominchannel Marketing, digital marketing in FIs

Why your bank's marketing plan needs innnovation

Posted by Ianai Urwicz on Jan 22, 2019 8:58:00 AM

Have a look at the marketing emails that come in from your bank or FI.  Are they on your wave-length?

If they are, you no doubt read them enthusiastically. Most banks and FIs have spent a great deal of money and effort setting up their automation processes, including digital marketing.  But, if they leave it at that, as if digital marketing is set like a jelly, then, in very short order, they are out of date compared with what their competitors are doing.

Read More

Topics: Marketing Automation, Digital marketing Campaign, financial institutions

This is the future of marketing for retail banking

Posted by Felipe Gil on Jan 14, 2019 9:33:00 AM

The 2018 Guide to Financial Marketing report, sponsored by DeLuxe, showed that, compared with other industries, retail banking is trailing behind what the others are doing with regard to the application of advanced marketing technologies.

Read More

Topics: Marketing Automation, Prisma Campaigns

Is your credit union ready for marketing automation?

Posted by Felipe Gil on Jan 8, 2019 7:49:00 AM

CUs may not have the breadth or market-share of the for-profit banks, but they make up for this with their specialized member knowledge. Learn how automation can enhance this personalized service giving them a further advantage over for-profit banks.

Read More

Topics: Marketing Automation, Digital marketing Campaign, Credit Unions

What the growth of AI means for financial institutions

Posted by Ianai Urwicz on Jan 3, 2019 7:32:00 AM

Artificial intelligence is bound to be one of the main disruptive technologies in the financial sector.  

Does this mean job losses? Quite the opposite – training the workforce to work along with machines will be key for growing the industry.

Read More

Topics: Ominchannel Marketing, Marketing Automation, IA

How to leverage mobile devices in your finance marketing strategy

Posted by Felipe Gil on Dec 26, 2018 7:34:00 AM

Does your financial institution take into consideration the time people spend on their phones? If the answer is no, then you are missing a great opportunity.

According to Google, smartphone users globally spend around three hours a day on their devices, with at least 84% of that time spent in an app.

Read More

Topics: Finance, Digital marketing Campaign, Mobile devices

Why banks need an automation plaform designed for the financial sector

Posted by Ianai Urwicz on Dec 20, 2018 7:43:00 AM

A platform designed for the financial market has many advantages: precise segmentation, an automated flow that complies with the strict regulations banks are subjected to, just to name a few but the list continues.

Read More

Topics: Ominchannel Marketing, Finance, Prisma Campaigns, Digital marketing Campaign

How digital banking impacts your customers

Posted by Felipe Gil on Dec 17, 2018 7:22:00 AM

With digitization, traditional banking services have totally changed.

Banking services are now delivered over the internet, using high level of process automation, through various devices, which results in faster, easier and more convenient access to banking services.

Read More

Topics: Banking, Digital marketing Campaign

 

Like what you read? Share it with your colleagues:

We share weekly updates about the industry, the use of our platform and more! Don't miss out on any of the future updates, suscribe now!

Subscribe here!


Recent posts



Follow us and stay updated: