Today, data analytics specialist CU Rise Analytics has partnered with Prisma Campaigns, provider of intelligent marketing automation to provide complementary solutions for Credit Unions (CUs). Both companies have a shared vision to help CUs’ maximize their data for highly personalized customer experiences and, in turn, close the gap between marketing and sales.
It's too easy to get complacent, for companies to do a bit about diversity and then ease off...
The HR manager of a multinational company received a directive from head office about a company-wide initiative to tackle what was perceived in the company as a lack of diversity. And like all head office directives, it came with plans to nominate a local responsible, to create committees, sub-committees, to hold regular teleconference meetings, make reports... ¿sounds familiar?
We assume that digitalization is so much a part of our lives that we forget, very easily, that G-mail is only 15 years old today, that the first Iphone with full navigating capabilities only came out in 2007.
Now well over 65% of the population shops and pays bills using their smartphones and that percentage is rising rapidly as specific demographic groups are targeted and brought into the digital age.
Promoting diversity has been a key element in modern HR practise for a number of years now. A committment to diversity is seen as a sign of good corporate governance, not just in banks but across all commerce and industry.
The purpose of think-tanks, lobbying groups, campaigns and regulations to encourage diversity is not to soak up minorities but, in diverse societies, to increase creativity and productivity by drawing on the wider range of abilities and knowledge and thus to appeal to wider, more diverse, market segments.
This week, from April 15-17, our team will be at the Financial Brand Forum at Ceasar's Palace!
This three-day event, organized by the Financial Brand, is the biggest trade event on marketing, CX and digital transformation in the banking world.
Being on time or complying with a due date is a nightmare for everyone. In marketing, sending an e-mail is a time-sensitive affair due to special offers and holidays.
We all want to work with plenty of time ahead, but... how can we do that?
It is hard to find a bank or credit union whose IT systems are homogeneous, i.e. belonging to a single vendor. More often we come across a wide plethora of brands, models and versions or various eras.
Therefore, interoperability is the keyword that system implementers and users (such as financial institutions) are taking a serious look at, especially when choosing a management system.
We are now used to hearing that with digitalization Internet has become a huge, inimaginable shop window where we can find everything and anything. On the web we can look for any product or service and even compare them with ease before buying. But this novelty and the enthusiasm it brings is starting to dwindle.
Now that it’s become a part of everyday life, we take it for granted: we expect everything to be online. Not only we buy, we also do many things on the internet. A great example of this would be home banking, where we manage our bank account, make transactions, payments, deposits, etc. Just the kind of errand that would have taken all morning waiting in lines, can now be done online in pajamas.
Artificial Intelligence is transforming data management and marketing is no stranger to this trend. It is a great option to achieve the degree of personalization that financial institution clients demand.
The concept of Artificial intelligence dates back to the mid-1950s and it was not until 2006 and 2010 that it reached the level of development necessary to begin making a reality what until then was only theory. How is it being applied in marketing?
Imagine if you had to write an email to each of your contacts, generate attractive content and also spread it. Marketing today is about tools that facilitate all these aspects to realize a strategy in a successful way.
How can a digital marketing platform help us?