How popular culture sees banks and what can we learn about it

Posted by Clara Hori on Dec 19, 2019 9:00:00 AM

I recently came across this gem, a scene from the Netflix series "Atypical" in which Sam, a teenager in the autism spectrum, decides to open his first bank account and tells his friend Zahid about it.

Both boys belong to generation Z, and their dialogue perfectly exemplifies the dilemma and challenges financial institutions are dealing with today, the tension between a supposedly obsolete system and a promising new one.

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Topics: Banking, Prisma Campaigns

Embracing the Digital Imperative

Posted by Ianai Urwicz on Dec 10, 2019 9:21:38 AM

As demanding as getting your credit union up to speed with the digital tools may seem, a great future awaits for those who embrace it. We get it, innovating and staying current can feel like a burden. But we also wholeheartedly believe that, in this case, "What does not kill you makes you stronger," and want to share why. Let's start by taking a closer look at the credit union landscape.

The number of credit unions (CUs) in the US has actually declined since 2008. Some of the smaller ones have closed, and some of the larger ones have merged and consolidated to create conditions for greater efficiency and competitive edge. This can make one feel threatened or uneasy, to say the least. But what happened to the ones who didn't close?

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Topics: Prisma Campaigns, Digital Banking

Personalized artwork? Taking personalization further

Posted by Felipe Gil on Dec 3, 2019 9:05:00 AM

When implementing personalization, a necessary first step is setting up a recommendation system to show the best information to each client at the best time, across all digital channels. The number of clicks is a good indicator of how well you are doing. It will also tell you if there are aspects of what you are displaying that could be further personalized.

An article published by The Netflix Tech Blog suggests that a good approach would be to consider the artwork or imagery used to display different possibilities. To Netflix, this translates into showing different users different thumbnails for the same movie or series. The trick is to shuffle different options to automatically test what works for each user, and based on that, decide what to show in the future to increase click probability.

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Topics: Prisma Campaigns, Personalization in FIs marketing

Happy Thanksgiving!

Posted by Clara Hori on Nov 28, 2019 2:47:20 PM

Thanksgiving! Turkey, family, shopping, and of course, giving thanks!

For a young company like Prisma, being grateful is about appreciating what we have achieved so far. It’s a chance to renew our commitment to grow and learn with enthusiasm. This kind of enthusiasm:

“Enthusiasm is the yeast that makes your hopes shine to the stars. Enthusiasm is the sparkle in your eyes, the swing in your gait. The grip of your hand, the irresistible surge of will and energy to execute your ideas.”   
Henry Ford

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The data you need is already there

Posted by Felipe Gil on Nov 22, 2019 9:28:00 AM

There are a few things that I fear more than being out of touch. These days, being outdated might leave you out of the conversation. Recently, I experienced being on the receiving end of that "out of touch-ness": as I logged into my online banking, a gleaming ad for a cool gadget popped up.

Don't they know me? Can't they see that not only I don't have money in my account for impulse purchases, but that I never buy that kind of stuff?

Doesn't it feel ironic that the company that knows everything I earn and spend can't tell what type of offer would be more relevant to me?

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Topics: financial institutions, Digital Banking, Personalization in FIs marketing

Marketers and cryptocurrencies, we all need to go mainstream

Posted by Felipe Gil on Nov 14, 2019 9:02:00 AM

When was the first time you've head about crypto-currencies? They are less than ten years old, an inevitable product of increasing digitalization.

The original Bitcoin has been joined by numerous others, copies, bitcoin cash, initial coin offerings, (ICOs), digital cash from  high end respectable sources like Wells Fargo, decentralized e-currencies, even a sharia-compliant crypto-currency. And now Facebook, with a not quite consolidated consortium of thirty-odd unregulated FI services partners, is poised by 2020 to take Libra and its concomitant services to the millions for whom social media is the lynch-pin of their existence.

The future of each of these and the endless others spawning almost weekly must inevitably depend on their stability, security, transparency and user confidence generated by the qualities of the aforementioned.

What else is expected to happen with digital payment systems in the near future?

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Topics: Prisma Campaigns, Credit Unions

It is time to recover your brand trust. Keep your word

Posted by Felipe Gil on Nov 7, 2019 7:57:12 AM

When we adopt new technologies in our daily lives, they present us with changes to our behavior that slowly but steadily become almost irreversible. We now "live connected" and think of cellphones as a part of our bodies, but technology also changes us in subtle ways. 

I'm old enough to remember when making an appointment with a friend was a real commitment. We used to organize our day to be there on time, and our word used to have value, and keeping promises was a sign of good manners.

If someone didn't show up, it was because something extraordinary happened. Today when we arrange to meet someone, there is always the implicit chance that it might not happen, just a message away.

Did our word lose value?

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Topics: financial institutions, digital marketing in FIs, Digital Banking

Humanized digital banking in the AI era

Posted by Guadalupe Muro on Oct 24, 2019 9:12:00 AM

How do you remember banks? 

When I think about banks the very first image that comes to mind —surprisingly even for me— is one from my childhood, clear as the surface of a lake early in a summer morning: the face of the lady at the front desk illuminated by the light coming from a big window behind her.

The cold marble pillars, the old wood furniture, the sound of steps and stamps echoing in that huge building were one could not run or talk too loud.

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Topics: digital marketing in FIs, Digital Banking, Personalization in FIs marketing

MAXX 2019, 15th to 17th October, Spokane, Washington

Posted by Felipe Gil on Oct 10, 2019 9:00:00 AM

Next October 15th to 17th  we'll be present on the Credit Union Association annual convention MAXX 2019, along with our partner Tyfone.

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Topics: Prisma Campaigns, Credit Unions, Digital Banking

The power of surprise: making your clients find you when they least expect it

Posted by Felipe Gil on Oct 3, 2019 9:00:00 AM

Positioning in search engines is important. Search Engine Optimization often relies on keywords, and other proven methods that make your bank come out on search results every time someone looks for “retail bank”. But this often overlooks what people are really looking for on the internet.

Is the young person who is becoming financially independent really looking for the words “retail bank”? Or is their query instead something along the lines of “how do I open a bank account”?

If a potential customer is looking for a friendly bank, with an easy-to-use app, is yours there to be found? Or is mobile banking hoarding the best positions in SEO?

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Topics: Prisma Campaigns, financial institutions, Digital Banking


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