Cross-selling is an excellent strategy, but only when it is well used. Overwhelming your audience with messages and offers may have an effect opposite to the one sought. You could end up filling the customer’s inbox or showing recurring popups with messages that the customer will only ignore.
But, what if your communications weren’t only about sales? Imagine sending an offer to some of your customers about a personal ‘$50 discount’ to buy something before summer season with his/her credit card? Or what about sending them an educational piece with tips on how to better manage their finances or any other valuable content? Combining sales offers with some other added value communications for your customers, will make your overall communications more relevant to them at improving the relationship with your institution.
Prisma Campaigns and our AI-powered algorithms not only help predict the “Next Best Offer” for cross-selling but also to keep a valuable give and take relationship with your customers. So, keep in mind, if you want your customers to love you, you will need to give them some ‘love’ first.
Contact us, if you want to talk more about how to drive effective communications with your customers.