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Omnichannel cross-selling made easy

Because every customer is unique

Ianai Urwicz

Ianai Urwicz
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Recent Posts

Tactics to increase share of wallet in banks

Posted by Ianai Urwicz on Dec 12, 2018 9:21:00 AM

There is a direct correlation between share-of-wallet, customer retention and the duration of the relationship. Greater SOW means greater loyalty and satisfaction. Here are some strategies to consider:

We have all heard in a casual conversation of a phrase like “I’d rather pay a bit more for this product and be sure that it will work, than buy a cheaper one that I don’t really know anything about.”

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Topics: Share of wallet, Marketing Automation

A strategy to adopt marketing automation in financial institutions (Part 3/4)

Posted by Ianai Urwicz on Dec 4, 2018 8:58:00 AM

Once the decision of looking for a marketing automation solution for your financial service is taken, many options arise. But before jumping into the wondrous world of automation platforms for financial marketing, in order to know what to look for, what to avoid, what priorities to set, you might first want to:

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Topics: Digital marketing Campaign, Prisma Campaigns, Ominchannel Marketing

New solutions for new client expectations in financial institutions (Part 1/4)

Posted by Ianai Urwicz on Nov 19, 2018 9:03:00 AM

If there was a time when customers wanted to acquire a certain good or service, today they also want to have the feeling of being a part of something important or chic while they do it. For a company to fulfill that expectation has become a source of difference and value against competitors. ¿What is happening in banking?

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Topics: Prisma Campaigns, Financial

The biggest challenges in digital marketing for financial se banking

Posted by Ianai Urwicz on Nov 13, 2018 9:16:00 AM

To save you from unpleasant surprises we listed five typical challenges that come when implementing a digital marketing campaign for banking and the best ways to resolve them.

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Topics: Digital marketing Campaign

How to build a personalized omnichannel campaign in banking?

Posted by Ianai Urwicz on Oct 30, 2018 9:47:00 AM

Personalization and omnichannel marketing within financial institutions is not so much a matter of what to do but how to do it.

So, beyond theory, an example of a real case can always come in handy.

Managing several types of marketing campaigns at the same time and with highly effective results, it’s always a challenge. Also that personalization and omnichannel marketing within financial institutions is not so much a matter of what to do but how to do it.

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Topics: Prisma Campaigns, Financial, Ominchannel Marketing, Marketing Automation

Prisma Campaigns and Tyfone Team up to Offer Omnichannel Marketing Solutions to Financial Institutions

Posted by Ianai Urwicz on Sep 25, 2018 5:11:05 PM

[PRESS RELEASE]

New partnership will provide banks and credit unions with deeper insights into their members’ wants and needs for a user-friendly digital banking experience.

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Topics: Ominchannel cross-selling

Meet us at the financial brand forum!

Posted by Ianai Urwicz on May 4, 2018 3:19:00 PM

We’re happy to announce we’ll be sponsoring The Financial Brand Forum 2018 (May 7-9 – Las Vegas), a conference where the fintech community gathers to hear the latest industry announcements, meet investors and identify new partners. The agenda will focus in financial marketing, you can check it here.

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Topics: Ominchannel cross-selling, Ominchannel Marketing, Financial, Banking

New release V2.6.81

Posted by Ianai Urwicz on Feb 2, 2018 3:53:00 PM

January has come to pass and we have exciting news to share! We’ve released a new version of Prisma Campaigns, which is a result of the hard work of our team during the last weeks. Lots of the new features are the result of feedback provided by our clients while working closely with them implementing effective campaigns in the real world. Within the improvements in this release, there are a few we would like to highlight...

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Topics: Prisma Campaigns, Marketing Automation, Ominchannel Marketing

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