Last week, we attended the 6th Annual Analytics and Financial Innovation (AXFI) Conference in Minneapolis. This event addresses the growing need to make analytics and innovation (particularly in today’s digital world) a top priority for CUs, and is attended by all levels of management.
Not long ago I was having a conversation with a friend who is 63 years old and a retired teacher. She was telling me that the night before, having dinner with her husband and two more couples was taken aback when she realized that she was the only one at the table who used homebanking. I was surprised too.
These are all college educated people, 60 to 70 years old, professionals, university teachers, creatives, cultured people, some with managerial positions. They constitute the perfect example for discussing Age Agnosticism: they remain active in their professions, they want to contribute to society, take care of their health, travel as much as they can.
The new kind of mature consumers that no longer have a passive attitude towards aging.
If you are a member or the head of a marketing team with three or more people, chances are you’re already automating basic processes such as sending e-mails. Maybe you’re even planning the switch to a single comprehensive tool.
Today, data analytics specialist CU Rise Analytics has partnered with Prisma Campaigns, provider of intelligent marketing automation to provide complementary solutions for Credit Unions (CUs). Both companies have a shared vision to help CUs’ maximize their data for highly personalized customer experiences and, in turn, close the gap between marketing and sales.
We assume that digitalization is so much a part of our lives that we forget, very easily, that G-mail is only 15 years old today, that the first Iphone with full navigating capabilities only came out in 2007.
Now well over 65% of the population shops and pays bills using their smartphones and that percentage is rising rapidly as specific demographic groups are targeted and brought into the digital age.
Being on time or complying with a due date is a nightmare for everyone. In marketing, sending an e-mail is a time-sensitive affair due to special offers and holidays.
We all want to work with plenty of time ahead, but... how can we do that?
We are now used to hearing that with digitalization Internet has become a huge, inimaginable shop window where we can find everything and anything. On the web we can look for any product or service and even compare them with ease before buying. But this novelty and the enthusiasm it brings is starting to dwindle.
Now that it’s become a part of everyday life, we take it for granted: we expect everything to be online. Not only we buy, we also do many things on the internet. A great example of this would be home banking, where we manage our bank account, make transactions, payments, deposits, etc. Just the kind of errand that would have taken all morning waiting in lines, can now be done online in pajamas.
Imagine if you had to write an email to each of your contacts, generate attractive content and also spread it. Marketing today is about tools that facilitate all these aspects to realize a strategy in a successful way.
How can a digital marketing platform help us?
The measurement of ROI: how much it can be improved.
The results of HubSpot's research study on the State of Inbound, indicate that the majority of marketing professionals worldwide are mainly focused on...
“We all need people who will give us feedback. That’s how we improve” - Bill Gates
Banking at all levels is becoming increasingly digitalized and the majority of customers seem to like it, more speed, more simplicity, less time wasted and, for some, collecting points, getting rewards and offers.