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Guadalupe Muro

Guadalupe Muro

Recent Posts

Humanized digital banking in the AI era

Posted by Guadalupe Muro on Oct 24, 2019 9:12:00 AM

How do you remember banks? 

When I think about banks the very first image that comes to mind —surprisingly even for me— is one from my childhood, clear as the surface of a lake early in a summer morning: the face of the lady at the front desk illuminated by the light coming from a big window behind her.

The cold marble pillars, the old wood furniture, the sound of steps and stamps echoing in that huge building were one could not run or talk too loud.

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Topics: digital marketing in FIs, Digital Banking, Personalization in FIs marketing

Poetry, a fuel for your personalization marketing engine

Posted by Guadalupe Muro on Sep 3, 2019 9:12:00 AM

Guest Post

Guadalupe Muro is a poet and novelist from Bariloche residing in Barcelona. Her poetry book in Spanish, ¿Con Quien Dormías?, was released from Huesos de Jibia, 2007, and her novel in English, Air Carnation, from BookThug, 2014. She attended to residencies in Banff Centre four times and was the recipient of the Raul Urtasun – Frances Harley Scholarship for Young Emerging Artists from Argentina. She often engages in collaborative and mixmedia projects, the soundtrack to the book Air Carnation is an example that can be heard at http://songsforrunawaygirls.com/  it toured Canada through the generosity of Argentine Cultural Affairs Bureau. 

 

Running a business can be a means for fulfilling people's desires. It is much more than just selling products. This is why as marketers we ought to start thinking as poets.

It was only a year ago that I started creating content for inbound marketing. This is a completely new world for me. I'm a creative writer and a poet and I would have never imagined that this would become my job one day. Slowly but steadily my boss introduced me to the main concepts of marketing. And ever since she first taught me about personalization in marketing, each time the same words from the poet Ezra Pound resonate in my mind...

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Topics: Financial, Prisma Campaigns, digital marketing in FIs

 

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