Gaston Vizziano

Gaston Vizziano
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Recent Posts

Who Needs Help Choosing a Marketing Platform for FIs?

Posted by Gaston Vizziano on Mar 5, 2020 11:15:00 AM

Just like the right tools make a difficult job easier, the wrong tools make a simple job impossible.

But that's easier said than done when it comes to choosing tools for marketing, something that most banks and credit unions have to do in order to continue improving the customer experience in today’s technological landscape.

Financial institutions require a marketing automation platform that  understands their industry-specific needs.

This guide will help you understand which features and capabilities FIs should look for when making their marketing platform choice to ensure it is agile, adaptable, and secure.

Download the guide

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Topics: Ominchannel Marketing, Marketing Automation, Prisma Campaigns, Digital marketing Campaign, Credit Unions, digital marketing in FIs, Personalization in FIs marketing, Agile Marketing

2 Truths and 2 Lies. Marketing Personalization for Banks and Credit Unions

Posted by Gaston Vizziano on Feb 6, 2020 8:15:13 AM

Thanks to eCommerce giants like Amazon, consumers expect all of their transactions and online interactions to function similarly. Indeed, using marketing personalization, financial institutions can develop targeted marketing campaigns for their members.

But even with the growing adoption of personalization, there are still some misconceptions about the theme. Let's see if you can sleuth out which of these statements are outright personalization lies!

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Topics: Ominchannel Marketing, Prisma Campaigns, Credit Unions, Digital Banking, Agile Marketing

The Martech Conference, 16th to 18th September, Boston, MA.

Posted by Gaston Vizziano on Sep 11, 2019 9:04:00 AM

We're very happy to continue our tour to take advantage of each and every event, to meet our customers and the marketing community! 

Next stop will be The Martech Conference at the Hynes Convention Center in Boston to immerse ourselves in three days worth of educational sessions covering key topics and practices about marketing technology and operations, to learn yet more about what marketing executives need to stay ahead of marketing developments in the age of big data, automation and personalization.

Have you seen the super agenda?

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Topics: Digital Banking

See you at Clab 2019 in Miami, FL!

Posted by Gaston Vizziano on Aug 20, 2019 9:21:00 AM

On the 7th. to the 9th. October, we will be attending the 19th.  Finance Technology and Innovation Conference to be held in Hollywood, Florida at the Diplomat Beach Resort.  The event is being organized by FELABAN, the Latin American Federation of Banks,  and FIBA, the Florida International Banking Association.

However, the focus is not just on Latin America since the guests and the speakers come from a total of 35 countries.

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Topics: Finance, Prisma Campaigns, Digital Banking

Data analytics and machine learning in marketing in FIs

Posted by Gaston Vizziano on Aug 9, 2019 9:05:00 AM

Keep calm and listen to scientists

Many of our clients are worried by the prospect of being lost into oblivion in a world where every day more and more technologies are brought to the forefront. Data analytics and machine learning are implemented to enhance data the banks have collected in order to better understand their clients.

This, in turn, allows them to “know” them better and to tailor their services.

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Topics: Banking, Marketing Automation, IA, Digital Banking

The near-near, almost here, future of retail banking

Posted by Gaston Vizziano on Jul 24, 2019 9:56:00 AM

It was only a short time ago that we used to visit bank branches, use checkbooks, draw cash, chat with the manager and review our spending on printed sheets.

Then came the ATM, then the personal computer, then online banking and now most of the population segments are operating this, principally through their smart-phones. 70% of the population of the USA has smartphones and that number is rising.

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Topics: Prisma Campaigns, digital marketing in FIs, Digital Banking

Digital transformation of FIs - It all goes out the window

Posted by Gaston Vizziano on Jul 8, 2019 10:07:00 AM

All banks and FIS agree that digitalization is a number one priority, almost an obligation. They have been forced by market pressures to create some form of strategy for moving in this direction and to invest in digital capabilities.

However, not all banks are progressing at the same speed or with the same degree of commitment.

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Topics: Prisma Campaigns, digital marketing in FIs, Digital Banking


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