Gaston Vizziano

Gaston Vizziano
Find me on:

Recent Posts

How to seize growth opportunities, 6 trends for banks and CUs. Part 1

Posted by Gaston Vizziano on Jun 24, 2020 8:17:07 AM

Though the pandemic is not over yet, at three months in it feels appropriate to pause and summarize learnings and opportunities of the crisis thus far.

In this post, we’ll explore the trends we can’t afford to ignore, and chart a course in this new direction.

Read more >

Topics: Ominchannel Marketing, Marketing Automation, Ominchannel cross-selling, Prisma Campaigns, Digital marketing Campaign, Credit Unions, IA, digital marketing in FIs, Digital Banking, Personalization in FIs marketing, Agile Marketing, COVID-19

Eltropy and Prisma Campaigns Announce Partnership Agreement

Posted by Gaston Vizziano on May 7, 2020 12:11:55 PM

 

“Prisma Campaigns shares a similar passion to provide the best service and product to its customers and also provides us the ability to offer a more targeted marketing automation solution for Credit Unions in this pandemic-era where Text Messaging is especially important.

Ashish Garg
CEO and co-founder of Eltropy
“The Best* text messaging-based platform for Credit Unions”

 

This integration helps Credit Unions stay agile in the coronavirus era when rapid, contextual, multi-channel communication is essential.

Read more >

Topics: Ominchannel Marketing, Marketing Automation, Ominchannel cross-selling, Prisma Campaigns, Digital marketing Campaign, Credit Unions, IA, digital marketing in FIs, Digital Banking, Personalization in FIs marketing, Agile Marketing, Text Messaging, Partnerships, Press Releases

Digital member experience: New Jumio integration for digital IDs verifications

Posted by Gaston Vizziano on Apr 16, 2020 5:21:53 PM

 

We’re excited to announce our new partnership with Jumio, a global leader in AI-powered identity verification.

Asking bank customers and credit union members to visit their branch for things like account opening, account changes, and product-based requests was already a problem before COVID-19. It created friction in the customer experience, especially for younger generations, as well as bottlenecks.

In today's context (and beyond), enabling fully digital experiences is a must, whether you are selling a new product (checking account, loan or credit card) or providing a service (amending a loan, making changes to personal information, getting W8 and W9 forms). Secure and user-friendly digital ID verification is a critical part of this challenge and we want to make it easier and affordable.

Prisma's out-of-the-box solution can provide banks and credit unions seamless access to features such as secure ID verification, proof of life via facial recognition, and pre-population of fields pulled from IDs to speed up administrative processes.

Read more >

Topics: Ominchannel Marketing, Marketing Automation, Ominchannel cross-selling, Prisma Campaigns, Digital marketing Campaign, Credit Unions, IA, digital marketing in FIs, Digital Banking, Personalization in FIs marketing, Agile Marketing

Who Needs Help Choosing a Marketing Platform for FIs?

Posted by Gaston Vizziano on Mar 5, 2020 11:15:00 AM

Just like the right tools make a difficult job easier, the wrong tools make a simple job impossible.

But that's easier said than done when it comes to choosing tools for marketing, something that most banks and credit unions have to do in order to continue improving the customer experience in today’s technological landscape.

Financial institutions require a marketing automation platform that  understands their industry-specific needs.

This guide will help you understand which features and capabilities FIs should look for when making their marketing platform choice to ensure it is agile, adaptable, and secure.

Download the guide

Read more >

Topics: Ominchannel Marketing, Marketing Automation, Prisma Campaigns, Digital marketing Campaign, Credit Unions, digital marketing in FIs, Personalization in FIs marketing, Agile Marketing

2 Truths and 2 Lies. Marketing Personalization for Banks and Credit Unions

Posted by Gaston Vizziano on Feb 6, 2020 8:15:13 AM

Thanks to eCommerce giants like Amazon, consumers expect all of their transactions and online interactions to function similarly. Indeed, using marketing personalization, financial institutions can develop targeted marketing campaigns for their members.

But even with the growing adoption of personalization, there are still some misconceptions about the theme. Let's see if you can sleuth out which of these statements are outright personalization lies!

Read more >

Topics: Ominchannel Marketing, Prisma Campaigns, Credit Unions, Digital Banking, Agile Marketing

The Martech Conference, 16th to 18th September, Boston, MA.

Posted by Gaston Vizziano on Sep 11, 2019 9:04:00 AM

We're very happy to continue our tour to take advantage of each and every event, to meet our customers and the marketing community! 

Next stop will be The Martech Conference at the Hynes Convention Center in Boston to immerse ourselves in three days worth of educational sessions covering key topics and practices about marketing technology and operations, to learn yet more about what marketing executives need to stay ahead of marketing developments in the age of big data, automation and personalization.

Have you seen the super agenda?

Read more >

Topics: Digital Banking

See you at Clab 2019 in Miami, FL!

Posted by Gaston Vizziano on Aug 20, 2019 9:21:00 AM

On the 7th. to the 9th. October, we will be attending the 19th.  Finance Technology and Innovation Conference to be held in Hollywood, Florida at the Diplomat Beach Resort.  The event is being organized by FELABAN, the Latin American Federation of Banks,  and FIBA, the Florida International Banking Association.

However, the focus is not just on Latin America since the guests and the speakers come from a total of 35 countries.

Read more >

Topics: Finance, Prisma Campaigns, Digital Banking

Data analytics and machine learning in marketing in FIs

Posted by Gaston Vizziano on Aug 9, 2019 9:05:00 AM

Keep calm and listen to scientists

Many of our clients are worried by the prospect of being lost into oblivion in a world where every day more and more technologies are brought to the forefront. Data analytics and machine learning are implemented to enhance data the banks have collected in order to better understand their clients.

This, in turn, allows them to “know” them better and to tailor their services.

Read more >

Topics: Banking, Marketing Automation, IA, Digital Banking

The near-near, almost here, future of retail banking

Posted by Gaston Vizziano on Jul 24, 2019 9:56:00 AM

It was only a short time ago that we used to visit bank branches, use checkbooks, draw cash, chat with the manager and review our spending on printed sheets.

Then came the ATM, then the personal computer, then online banking and now most of the population segments are operating this, principally through their smart-phones. 70% of the population of the USA has smartphones and that number is rising.

Read more >

Topics: Prisma Campaigns, digital marketing in FIs, Digital Banking

Digital transformation of FIs - It all goes out the window

Posted by Gaston Vizziano on Jul 8, 2019 10:07:00 AM

All banks and FIS agree that digitalization is a number one priority, almost an obligation. They have been forced by market pressures to create some form of strategy for moving in this direction and to invest in digital capabilities.

However, not all banks are progressing at the same speed or with the same degree of commitment.

Read more >

Topics: Prisma Campaigns, digital marketing in FIs, Digital Banking

 

Like what you read? Share it with your colleagues: