Next October 15th to 17th we'll be present on the Credit Union Association annual convention MAXX 2019, along with our partner Tyfone.
Positioning in search engines is important. Search Engine Optimization often relies on keywords, and other proven methods that make your bank come out on search results every time someone looks for “retail bank”. But this often overlooks what people are really looking for on the internet.
Is the young person who is becoming financially independent really looking for the words “retail bank”? Or is their query instead something along the lines of “how do I open a bank account”?
If a potential customer is looking for a friendly bank, with an easy-to-use app, is yours there to be found? Or is mobile banking hoarding the best positions in SEO?
At Prisma Campaigns the 2020 Planning Process is going to start by next week and I'm sure most of the companies are in a similar path these days. And the question comes on top of the priority list. How to sell more, increase member experience and what digital marketing campaigns are we going to run?
The Digital Banking Report 2018, looking at the progress made by credit unions and smaller banks with digitalization, came to the conclusion that the majority of smaller institutions of all types, which included the majority of credit unions, were “stalled”, with only the top 40% of all financial institutions adequately positioned to take advantage of digital technologies and advanced analytics.
The report suggested that those which were stalled were “too small” to succeed in the highly competitive digital banking eco-system.
Where the smaller CUs are going, then?
In a hectic month filled with conferences, we won´t miss the annual ABA Bank Marketing Conference to be held in Austin, TX, on the 22nd. to 24th. September 2019, at the J.W.Marriott.
And here is why...
The conference is the premier meeting place, sine-qua-non, for an industry that employs more than 2 million people across institutions that range from the largest corporations to the small local institutions, which holds nearly $17 trillion in assets, safeguards $13 trillion in deposits and oversees nearly $10 trillion in loans.
At Prisma Campaigns we often wonder about what makes some companies so successful and we strongly recommend any company willing to grow to do the same. Despite being so simple, this humble question can be very powerful.
Where does the success behind great marketing for financial institutions come from?
What is the role that technology in banking has in all of this?
We're very happy to visit San José, California on the 4th. and 5th. September to showcase Prisma Campaigns solutions at the Credit Union Data and Transformation meet-up.
The meet-up attracts the most progressive and influential credit unions from across the USA, bringing together executives, data and marketing leaders to discuss and exchange ideas and information about the latest developments in the field of data analytics as these affect their technical and strategic operations.
It is not so much a conference in the traditional sense as a platform where credit unions can discuss topical issues and exchange ideas, technology, experience and insights.
During the conference, we'll be discussing the following themes.
Digitization innovations in banking that once were big advantages, are now simply run-of-the-mill for just about everybody.
How to get back on the horse and really kick it.
Some people still enjoy waking up early on a Saturday morning, wear comfy clothes and go shopping. Walking from one store to another, wandering around, trying on clothes, considering the options, talking to a sales person.
And at some point, with tired legs, to take a well-deserved break for lunch, hopefully holding bags with new purchases and satisfaction. But this scenario has become increasingly unusual. There's no doubt technology is deeply affecting the way we buy.
We have to remember that we are living in the time of the short attention span. Things are not likely to change, since news broadcasters, educationalists, propagandists, etc... are all adapting to appeal to this short attention span generation.
This is a new way of learning and absorbing information. It is therefore essential for any goods or service provider to get on board with this digital mindset. Consumers expect seamless, perfect, and instantaneous, digital experiences. According to the BackBase White Paper, today customers compare experiences, not services, not charges, but how they feel about the experience of dealing with their bank.
The average banking customer is saturated with choices, available at the press of a button. In this scenario, specially the younger generation of customers, have no qualms about exercising those options the minute they experience dissatisfaction with a service provider.
According to Brandwatch, a 50-second wait for a website to load is enough to cause 50% of customers to transfer their loyalty and their business somewhere else.