Felipe Gil

Felipe Gil

Recent Posts

Personalized artwork? Taking personalization further

Posted by Felipe Gil on Dec 3, 2019 9:05:00 AM

When implementing personalization, a necessary first step is setting up a recommendation system to show the best information to each client at the best time, across all digital channels. The number of clicks is a good indicator of how well you are doing. It will also tell you if there are aspects of what you are displaying that could be further personalized.

An article published by The Netflix Tech Blog suggests that a good approach would be to consider the artwork or imagery used to display different possibilities. To Netflix, this translates into showing different users different thumbnails for the same movie or series. The trick is to shuffle different options to automatically test what works for each user, and based on that, decide what to show in the future to increase click probability.

Read more >

Topics: Prisma Campaigns, Personalization in FIs marketing

The data you need is already there

Posted by Felipe Gil on Nov 22, 2019 9:28:00 AM

There are a few things that I fear more than being out of touch. These days, being outdated might leave you out of the conversation. Recently, I experienced being on the receiving end of that "out of touch-ness": as I logged into my online banking, a gleaming ad for a cool gadget popped up.

Don't they know me? Can't they see that not only I don't have money in my account for impulse purchases, but that I never buy that kind of stuff?

Doesn't it feel ironic that the company that knows everything I earn and spend can't tell what type of offer would be more relevant to me?

Read more >

Topics: financial institutions, Digital Banking, Personalization in FIs marketing

Marketers and cryptocurrencies, we all need to go mainstream

Posted by Felipe Gil on Nov 14, 2019 9:02:00 AM

When was the first time you've head about crypto-currencies? They are less than ten years old, an inevitable product of increasing digitalization.

The original Bitcoin has been joined by numerous others, copies, bitcoin cash, initial coin offerings, (ICOs), digital cash from  high end respectable sources like Wells Fargo, decentralized e-currencies, even a sharia-compliant crypto-currency. And now Facebook, with a not quite consolidated consortium of thirty-odd unregulated FI services partners, is poised by 2020 to take Libra and its concomitant services to the millions for whom social media is the lynch-pin of their existence.

The future of each of these and the endless others spawning almost weekly must inevitably depend on their stability, security, transparency and user confidence generated by the qualities of the aforementioned.

What else is expected to happen with digital payment systems in the near future?

Read more >

Topics: Prisma Campaigns, Credit Unions

It is time to recover your brand trust. Keep your word

Posted by Felipe Gil on Nov 7, 2019 7:57:12 AM

When we adopt new technologies in our daily lives, they present us with changes to our behavior that slowly but steadily become almost irreversible. We now "live connected" and think of cellphones as a part of our bodies, but technology also changes us in subtle ways. 

I'm old enough to remember when making an appointment with a friend was a real commitment. We used to organize our day to be there on time, and our word used to have value, and keeping promises was a sign of good manners.

If someone didn't show up, it was because something extraordinary happened. Today when we arrange to meet someone, there is always the implicit chance that it might not happen, just a message away.

Did our word lose value?

Read more >

Topics: financial institutions, digital marketing in FIs, Digital Banking

MAXX 2019, 15th to 17th October, Spokane, Washington

Posted by Felipe Gil on Oct 10, 2019 9:00:00 AM

Next October 15th to 17th  we'll be present on the Credit Union Association annual convention MAXX 2019, along with our partner Tyfone.

Read more >

Topics: Prisma Campaigns, Credit Unions, Digital Banking

The power of surprise: making your clients find you when they least expect it

Posted by Felipe Gil on Oct 3, 2019 9:00:00 AM

Positioning in search engines is important. Search Engine Optimization often relies on keywords, and other proven methods that make your bank come out on search results every time someone looks for “retail bank”. But this often overlooks what people are really looking for on the internet.

Is the young person who is becoming financially independent really looking for the words “retail bank”? Or is their query instead something along the lines of “how do I open a bank account”?

If a potential customer is looking for a friendly bank, with an easy-to-use app, is yours there to be found? Or is mobile banking hoarding the best positions in SEO?

Read more >

Topics: Prisma Campaigns, financial institutions, Digital Banking

Planning your Credit Union Digital Marketing strategy for 2020?

Posted by Felipe Gil on Sep 24, 2019 9:23:00 AM

At Prisma Campaigns the 2020 Planning Process is going to start by next week and I'm sure most of the companies are in a similar path these days. And the question comes on top of the priority list. How to sell more, increase member experience and what digital marketing campaigns are we going to run?

The Digital Banking Report 2018, looking at the progress made by credit unions and smaller banks with digitalization, came to the conclusion that the majority of smaller institutions of all types, which included the majority of credit unions,  were “stalled”, with only the top 40% of all financial  institutions adequately positioned to take advantage of digital technologies and advanced analytics.

The report suggested that those which were stalled were “too small” to succeed in the highly competitive digital banking eco-system.

Where the smaller CUs are going, then?

Read more >

ABA Bank Marketing Conference, Sept. 22nd to 24th, 2019 at Austin, TX

Posted by Felipe Gil on Sep 17, 2019 9:18:00 AM

In a hectic month filled with conferences, we won´t miss the annual ABA Bank Marketing Conference to be held in Austin, TX, on the 22nd. to 24th. September 2019, at the J.W.Marriott.  

And here is why...

The conference is the premier meeting place, sine-qua-non, for an industry that employs more than 2 million people across institutions that range from the largest corporations to the small local institutions, which holds nearly $17 trillion in assets, safeguards $13 trillion in deposits and oversees nearly $10 trillion in loans.

Read more >

Topics: Marketing Automation, Prisma Campaigns, Digital Banking

Why banking marketers should be thinking about neuroscience and psychology impact?

Posted by Felipe Gil on Aug 29, 2019 9:12:00 AM

At Prisma Campaigns we often wonder about what makes some companies so successful and we strongly recommend any company willing to grow to do the same. Despite being so simple, this humble question can be very powerful.

Where does the success behind great marketing for financial institutions come from?

What is the role that technology in banking has in all of this?

Read more >

Topics: Prisma Campaigns, Digital marketing Campaign, digital marketing in FIs

CULytics meet-up 4th and 5th September, 2019, San José, California

Posted by Felipe Gil on Aug 22, 2019 9:03:00 AM

We're very happy to visit San José, California on the 4th. and 5th. September to showcase Prisma Campaigns solutions at the Credit Union Data and Transformation meet-up.

The meet-up attracts the most progressive and influential credit unions from across the USA, bringing together executives, data and marketing leaders to discuss and exchange ideas and information about the latest developments in the field of data analytics as these affect their technical and strategic operations.

It is not so much a conference in the traditional sense as a platform where credit unions can discuss topical issues and exchange ideas, technology, experience and insights.

During the conference, we'll be discussing the following themes.

Read more >

Topics: Prisma Campaigns, Credit Unions, Digital Banking

 

Like what you read? Share it with your colleagues: