ABA Bank Marketing Conference, Sept. 22nd to 24th, 2019 at Austin, TX

Posted by Felipe Gil on Sep 17, 2019 9:18:00 AM
Felipe Gil

BMC Austin_v2

In a hectic month filled with conferences, we won´t miss the annual ABA Bank Marketing Conference to be held in Austin, TX, on the 22nd. to 24th. September 2019, at the J.W.Marriott.  

And here is why...

The conference is the premier meeting place, sine-qua-non, for an industry that employs more than 2 million people across institutions that range from the largest corporations to the small local institutions, which holds nearly $17 trillion in assets, safeguards $13 trillion in deposits and oversees nearly $10 trillion in loans.

Prisma Campaigns - ABA Bank Marketing Conference

We'll be there, meeting up with our clients, and industry peers. As one of the major drivers of the US economy, the ABA is lobbying constantly for legislation and regulation to promote the industry and protect its customers, whilst providing its members with information, training, and other support. That support includes permanent assistance at all levels for the thorny question of compliance as well as tools and resources to assist with all areas of banking work.

The conference talks and the workshops, given by top experts in the industry, will be a marvelous opportunity to get up to date with all these activities and with the latest trends. 


We'll also be able to contact new and potential clients and showcase our solutions.  The exhibit hall at the conference is an important and integral part of the event. We'll be there, demonstrating our ABA-endorsed solution for leveraging data to provide personalization at scale in an easy-to-use platform that allows bank marketers to create effective campaigns. We'll show how to implement omnichannel campaigns, as well.

The ABA Conference is a one-off, not to be missed event and Prisma Campaigns will be there with its Texan 5-gallon hat and boots on at the #323 booth in the exhibitor's hall.

Topics: Marketing Automation, Prisma Campaigns, Digital Banking


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