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Omnichannel cross-selling made easy

Because every customer is unique

Create an effective multichannel customer onboarding marketing

Posted by Felipe Gil on Oct 15, 2018 9:23:00 AM

 

Today’s financial marketing strategies benefit by combining the same message across multiple channels, both traditional and digital, to connect with all its different audiences. Not all digital channels have the same effectiveness for every customer, and having more channels can only work to our advantage. Still, why is not everyone taking advantage of the multichannel onboarding?

Do you remember when everyone used to have a landline? Answering the phone without knowing who was calling? Or when Saturday morning was for touring around the mall looking for a new dress?

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Marketing Automation and CRM: A match made in heaven

Posted by Felipe Gil on Oct 11, 2018 9:56:00 AM

Taking an in-depth look at your sales process will help you decide whether or not the company needs a CRM or a marketing automation software, or maybe even both

Since the days when CRM was a customer-oriented company philosophy which involved fundamental changes in commercial policies, to the current era of big data analytics and machine learning, to say that water has flowed under the bridge would be an understatement.

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Adaptation is key: how digital marketing impacts the financial industry in 2018

Posted by Felipe Gil on Oct 2, 2018 9:33:00 AM

By overlooking the power of digital tools marketing strategies can fall behind their objectives. To digitize means to rethink the whole marketing strategy, but the benefits are worth the effort.

Nobody can deny that in the world we live, technology is growing at a fast pace. This, of course, brings changes to our daily life and very often we find ourselves in the need to adapt and relearn how to do things differently than we used to. The financial industry is no exception.


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Topics: Prisma Campaigns, Ominchannel cross-selling, Ominchannel Marketing, Marketing Automation

Prisma Campaigns and Tyfone Team up to Offer Omnichannel Marketing Solutions to Financial Institutions

Posted by Ianai Urwicz on Sep 25, 2018 5:11:05 PM

[PRESS RELEASE]

New partnership will provide banks and credit unions with deeper insights into their members’ wants and needs for a user-friendly digital banking experience.

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Topics: Ominchannel cross-selling

Changing the doorbell for the ringtone: banking clients, digital media and the road ahead for banks

Posted by Felipe Gil on Sep 20, 2018 10:15:02 AM

Digital tools have pervaded in daily life but banks have not kept up with their pace. Marketing automation platforms provides low cost and hassle-free strategies for gaining customers. 

In recent years, the relationship between clients and their banks has rapidly evolved on a global scale. This was largely driven by mobile devices: nowadays 60% of bank clients use their smartphones as the main channel of interaction with their bank.


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Topics: Ominchannel Marketing, Marketing Automation, Banking, Financial

Been there, done that: Some takeaways about AI from forum 2018

Posted by Felipe Gil on Jun 13, 2018 2:29:00 PM

Forum 2018 left us with some very interesting insights to face what’s left of the year, even though the event wasn’t only about artificial intelligence, we could collect many takeaways about: machine learning, voice recognition, virtual reality, and data analytics. This comes as no surprise, since those are the industry’s hottest topics at the moment.  Today we would like to share three after thoughts about the conference:

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Topics: Ominchannel cross-selling, Financial, Banking, Prisma Campaigns

New release 2.7.0

Posted by Felipe Gil on May 29, 2018 10:04:00 AM

Another development cycle has been completed and our awesome engineering team has just released a new Prisma Campaign version. We continue to use all the incredible feedback that we receive from our customers working with Prisma on a daily basis, to deliver new and improved capabilities that increase effectiveness for marketing campaigns and other general communications to their clients.

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Topics: Prisma Campaigns, Ominchannel Marketing, Ominchannel cross-selling

Meet us at the financial brand forum!

Posted by Ianai Urwicz on May 4, 2018 3:19:00 PM

We’re happy to announce we’ll be sponsoring The Financial Brand Forum 2018 (May 7-9 – Las Vegas), a conference where the fintech community gathers to hear the latest industry announcements, meet investors and identify new partners. The agenda will focus in financial marketing, you can check it here.

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Topics: Ominchannel cross-selling, Ominchannel Marketing, Financial, Banking

PRISMA CAMPAIGNS listed in the top 20 most user-friendly marketing automation software reporte of CAPTERRA

Posted by Felipe Gil on May 3, 2018 12:54:00 PM

We are happy to announce that Prisma Campaigns has been named a Top 20 Most User-Friendly Marketing Automation Software by Capterra, the leading online resource for business software buyers.

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Topics: Ominchannel cross-selling, Ominchannel Marketing, Marketing Automation, Prisma Campaigns

Meet us at LENDIT FINTECH USA 2018!

Posted by Felipe Gil on Apr 4, 2018 1:13:00 PM

We’re happy to announce we’ll be sponsoring LendIt Fintech USA 2018 (April 9-11  Moscone West – San Francisco), a conference where the fintech community gathers to hear the latest industry announcements, meet investors and identify new partners. The agenda will cover everything fintech, lending, digital banking and blockchain related. You can check it here. 

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Topics: Financial, Infocorp, Prisma Campaigns

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