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The Martech Conference, 16th. to 18th September, Boston, MA.

Posted by Gaston Vizziano on Sep 11, 2019 9:04:00 AM

We're very happy to continue our tour to take advantage of each and every event, to meet our customers and the marketing community! 

Next stop will be The Martech Conference at the Hynes Convention Center in Boston to immerse ourselves in three days worth of educational sessions covering key topics and practices about marketing technology and operations, to learn yet more about what marketing executives need to stay ahead of marketing developments in the age of big data, automation and personalization.

Have you seen the super agenda?

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Topics: Digital Banking

Poetry, a fuel for your personalization marketing engine

Posted by Guadalupe Muro on Sep 3, 2019 9:12:00 AM

Guest Post

Guadalupe Muro is a poet and novelist from Bariloche residing in Barcelona. Her poetry book in Spanish, ¿Con Quien Dormías?, was released from Huesos de Jibia, 2007, and her novel in English, Air Carnation, from BookThug, 2014. She attended to residencies in Banff Centre four times and was the recipient of the Raul Urtasun – Frances Harley Scholarship for Young Emerging Artists from Argentina. She often engages in collaborative and mixmedia projects, the soundtrack to the book Air Carnation is an example that can be heard at http://songsforrunawaygirls.com/  it toured Canada through the generosity of Argentine Cultural Affairs Bureau. 

 

Running a business can be a means for fulfilling people's desires. It is much more than just selling products. This is why as marketers we ought to start thinking as poets.

It was only a year ago that I started creating content for inbound marketing. This is a completely new world for me. I'm a creative writer and a poet and I would have never imagined that this would become my job one day. Slowly but steadily my boss introduced me to the main concepts of marketing. And ever since she first taught me about personalization in marketing, each time the same words from the poet Ezra Pound resonate in my mind...

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Topics: Financial, Prisma Campaigns, digital marketing in FIs

Why banking marketers should be thinking about neuroscience and psychology impact?

Posted by Felipe Gil on Aug 29, 2019 9:12:00 AM

At Prisma Campaigns we often wonder about what makes some companies so successful and we strongly recommend any company willing to grow to do the same. Despite being so simple, this humble question can be very powerful.

Where does the success behind great marketing for financial institutions come from?

What is the role that technology in banking has in all of this?

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Topics: Prisma Campaigns, Digital marketing Campaign, digital marketing in FIs

CULytics meet-up 4th and 5th September, 2019, San José, California

Posted by Felipe Gil on Aug 22, 2019 9:03:00 AM

We're very happy to visit San José, California on the 4th. and 5th. September to showcase Prisma Campaigns solutions at the Credit Union Data and Transformation meet-up.

The meet-up attracts the most progressive and influential credit unions from across the USA, bringing together executives, data and marketing leaders to discuss and exchange ideas and information about the latest developments in the field of data analytics as these affect their technical and strategic operations.

It is not so much a conference in the traditional sense as a platform where credit unions can discuss topical issues and exchange ideas, technology, experience and insights.

During the conference, we'll be discussing the following themes.

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Topics: Prisma Campaigns, Credit Unions, Digital Banking

See you at Clab 2019 in Miami, FL!

Posted by Gaston Vizziano on Aug 20, 2019 9:21:00 AM

On the 4th. to the 6th. September, we will be attending the 19th.  Finance Technology and Innovation Conference to be held in Hollywood, Florida at the Diplomat Beach Resort.  The event is being organized by FELABAN, the Latin American Federation of Banks,  and FIBA, the Florida International Banking Association.

However, the focus is not just on Latin America since the guests and the speakers come from a total of 35 countries.

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Topics: Finance, Prisma Campaigns, Digital Banking

Personalization in FIs marketing: digitize for value and not for cost

Posted by Felipe Gil on Aug 14, 2019 9:12:00 AM

Digitization innovations in banking that once were big advantages, are now simply run-of-the-mill for just about everybody.

How to get back on the horse and really kick it.

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Topics: Banking, Prisma Campaigns, digital marketing in FIs, Personalization in FIs marketing

Data analytics and machine learning in marketing in FIs

Posted by Gaston Vizziano on Aug 9, 2019 9:05:00 AM

Keep calm and listen to scientists

Many of our clients are worried by the prospect of being lost into oblivion in a world where every day more and more technologies are brought to the forefront. Data analytics and machine learning are implemented to enhance data the banks have collected in order to better understand their clients.

This, in turn, allows them to “know” them better and to tailor their services.

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Topics: Banking, Marketing Automation, IA, Digital Banking

The customer's quick flit in FIs and retail banks

Posted by Felipe Gil on Jul 30, 2019 9:08:00 AM

Some people still enjoy waking up early on a Saturday morning, wear comfy clothes and go shopping. Walking from one store to another, wandering around, trying on clothes, considering the options, talking to a sales person.

And at some point, with tired legs, to take a well-deserved break for lunch, hopefully holding bags with new purchases and satisfaction. But this scenario has become increasingly unusual. There's no doubt technology is deeply affecting the way we buy.

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Topics: Digital Banking, retail banking

The near-near, almost here, future of retail banking

Posted by Gaston Vizziano on Jul 24, 2019 9:56:00 AM

It was only a short time ago that we used to visit bank branches, use checkbooks, draw cash, chat with the manager and review our spending on printed sheets.

Then came the ATM, then the personal computer, then online banking and now most of the population segments are operating this, principally through their smart-phones. 70% of the population of the USA has smartphones and that number is rising.

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Topics: Prisma Campaigns, digital marketing in FIs, Digital Banking

Fintech landscape - We need it all and we need it now

Posted by Ianai Urwicz on Jul 18, 2019 10:49:00 AM

Competition for small and medium size financial institutions is coming from all angles, from the tiny fintechs which originally looked like impertinent intruders and from the largest and wealthiest banks which can afford all the latest technology inventions, gongs, and whistles, without thinking twice.

How to catch up and keep competing?

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Topics: Prisma Campaigns, digital marketing in FIs, Digital Banking

 

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