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Marketing in FIs: three pillars, or four?

Posted by Felipe Gil on Jun 24, 2019 10:13:00 AM

We have to remember that we are living in the time of the short attention span. Things are not likely to change, since news broadcasters, educationalists, propagandists, etc... are all adapting to appeal to this short attention span generation.

This is a new way of learning and absorbing information.  It is therefore essential for any goods or service provider to get on board with this digital mindset. Consumers expect seamless, perfect, and instantaneous, digital experiences. According to the BackBase White Paper, today customers compare experiences, not services, not charges, but how they feel about the experience of dealing with their bank. 

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Topics: Prisma Campaigns, Digital marketing Campaign, digital marketing in FIs, Digital Banking

Prisma Campaigns takes home Innovation Club Award from AXFI’s 3rd Annual Killer Fintech Speed Rounds

Posted by Ianai Urwicz on Jun 20, 2019 11:03:00 AM

Last week, we attended the 6th Annual Analytics and Financial Innovation (AXFI) Conference in Minneapolis. This event addresses the growing need to make analytics and innovation (particularly in today’s digital world) a top priority for CUs, and is attended by all levels of management.

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Topics: Financial, Prisma Campaigns, Digital Banking

Marketing in FIs: the three pillars of relationships

Posted by Felipe Gil on Jun 11, 2019 9:20:00 AM

The average banking customer is saturated with choices, available at the press of a button.  In this scenario, specially the younger generation of customers, have no qualms about exercising those options the minute they experience dissatisfaction with a service provider.

According to Brandwatch, a 50-second wait for a website to load is enough to cause 50% of customers to transfer their loyalty  and their business somewhere else.

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Topics: Prisma Campaigns, Digital marketing Campaign, digital marketing in FIs, Digital Banking

Marketing in retail banks: all generations, a single campaign

Posted by Ianai Urwicz on Jun 6, 2019 10:45:00 AM

Not long ago I was having a conversation with a friend who is 63 years old and a retired teacher. She was telling me that the night before, having dinner with her husband and two more couples was taken aback when she realized that she was the only one at the table who used homebanking. I was surprised too.

These are all college educated people, 60 to 70 years old, professionals, university teachers, creatives, cultured people, some with managerial positions. They constitute the perfect example for discussing Age Agnosticism: they remain active in their professions, they want to contribute to society, take care of their health, travel as much as they can.

The new kind of mature consumers that no longer have a passive attitude towards aging.

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Topics: Banking, Marketing Automation, financial institutions, Digital Banking

See you at AXFI conference 2019!

Posted by Felipe Gil on Jun 4, 2019 12:36:03 PM

The 6th AXFI Conference will take place from June 9th to 12th in Minneapolis and Prisma Campaigns will be sponsoring the event with tons of news!

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The B2B Buyer Journey in Corporations and Financial Institutions (part 2)

Posted by Felipe Gil on May 28, 2019 9:27:00 AM

Most corporations and FIs are, at one and the same time, both suppliers and purchasers. As the supplier of goods or services, the corporation or FI  marketing team has to understand and anticipate the information sought by its clients´ procurement departments during the stages of problem identification, solution exploration, and requirements building.

As buyers, they expect the sellers to facilitate their investigations at every turn, to pre-empt their needs and to provide ideas, solutions and information in real time.

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Topics: Prisma Campaigns, financial institutions, Digital Banking

The B2B Buyer Journey in Corporations and Financial Institutions (part 1)

Posted by Felipe Gil on May 22, 2019 9:08:00 AM

B2B buyers research mostly online nowadays.  A recent Forrester study found that more than half B2B buyers research the supplying companies themselves as their major source of information. 

Buyers, inevitably, consult with colleagues, even competitors, refer back to previous investigations and experience. But these merely echo chambers to the plethora of information found online.

Therefore whatever information is online about a product or service has to be complete, accurate and positive.

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Topics: Prisma Campaigns, financial institutions, Digital Banking

Personalization in FIs marketing: "Our task is not to go far, it is to go close."

Posted by Felipe Gil on May 14, 2019 9:11:00 AM

Marketing is constantly talking about creating stories and personalized content. This is not new, at least for those of us who make a living telling stories or work in helping others to tell theirs: we all constantly ask ourselves how to achieve it.

Here are some writer insights on how to emotionally appeal to our readers:

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Topics: Personalization in FIs marketing

Best adoption practices for Marketing Automation

Posted by Ianai Urwicz on May 10, 2019 9:07:00 AM

If you are a member or the head of a marketing team with three or more people, chances are you’re already automating basic processes such as sending e-mails. Maybe you’re even planning the switch to a single comprehensive tool.

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Topics: Ominchannel Marketing, Marketing Automation, Digital marketing Campaign

The diverse bank customer [Digital marketing today]

Posted by Felipe Gil on May 6, 2019 9:24:00 AM

Whose is diverse? 50% plus of any population is female. About 10% of any population define themelves as LGBTQ. Very few countries are racially unique.  Even Japan which, at one time, eschewed immigration and is now encouraging it. 

According to the U.S. Census, more than 50% of the American population is expected to be composed of minority groups by the year 2042. France passed that figure in 2012, the United Kingdom is approaching that figure, Canada is composed of 31% minorities, Australia ditto and so on. And lets not forget those countries, the emerging economies, which are ethically mixed from their inception, Brazil, Argentina, Colombia, South Africa, Singapore, Malaysia and so on.

Taking this reality, what is your FI doing in terms of communication?

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Topics: Banking, Marketing Automation, Digital marketing Campaign, digital marketing in FIs


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